B.B.A. in Marketing and Commun. Strategy
Be the person behind the creation and management of cutting edge and legendary brands to propel your company's growth
Marketing and Communication Strategy students at Ole Miss learn to build strong brands and engage customers to create imaginative, integrated campaigns that meet the needs of clients.
Marketing and Communication Strategy students develop a unique combination of creative and analytical skills for creating marketing campaigns across multimedia platforms.
Students prepare for careers in advertising, promotion, social media, public relations, and brand management. Growing jobs in the field include: Account Services, Account Planning, Event Sponsorship, Sales, Digital and Social Media, Public Relations, Media Planning and Buying.
Through a variety of experiential learning and team-based projects, students gain experience in not only developing great strategic marketing campaigns, but also in how to successfully work in teams and communicate with multiple stakeholders.
Requirements for the major in marketing and communication strategy include the B.B.A. core: Accy 201, 202 (3, 3); Bus 230; Bus 271; Bus 250; Bus 302; Mktg 351; Fin 331; Mgmt 371; Mktg 372; Mgmt 493; MIS 309; 300-level business elective (6); and 300-level business/nonbusiness elective (3). In addition to the B.B.A. core, the major in marketing and communication strategy requires IMC 205 (3), Jour 369 (3), IMC 391 (3), and IMC 491 or IMC 492 (3), Mktg 353 (3), Mktg 367 (3), Mktg 451 (3), Mktg 465 (3), and any 300-level or above Mktg course not already required for the degree.
Students enter the University of Mississippi School of Business as General Business majors and may declare the Marketing and Communication Strategy major after completing 36 specific hours (See UM Catalog for listing). Student must achieve 2.25 or higher GPA on those 36 hours.
The Ole Miss chapter of the Student Marketing Association (SMA) offers marketing and public relations services to other student organizations and local businesses in Oxford.