B.B.A. in Marketing and Corp. Relations
Be the person behind the creation and management of cutting edge and legendary brands to propel your company's growth
Marketing and Corporate Relations students at Ole Miss learn to build strong brands and engage customers to create imaginative, integrated campaigns that meet the needs of clients.
Marketing and Corporate Relations students develop industry leading public relations methods by analyzing consumer data and market segmentation to produce winning brand strategies and consumer insights.
Students prepare for careers in advertising, promotion, social media, public relations, and brand management. Growing jobs in the field include: Account Services, Account Planning, Event Sponsorship, Sales, Digital and Social Media, Public Relations, Media Planning and Buying.
Through a variety of projects and guest lectures from experienced marketers, Marketing and Corporate Relations students at Ole Miss develop critical skills necessary for teamwork, presentations, and written projects.
Requirements for the major in marketing and corporate relations include Accy 201, 202 (3,3); Econ 202, 203 (3,3); Bus/Econ 230 (3); Bus 271 (3); Bus 250 (3); English literature (3); 300 level or above business electives (3,3); nonbusiness elective (3); Fin 331 (3); Bus/Econ 302 (3); Mktg 372 (3); Mktg 351 (3); Mgmt 371 (3); MIS 309 (3); Mgmt 493 (3). In addition to the above core, the major in marketing and corporate relations requires IMC 205 (3), Jour 371 (3); Jour 391 (3), and Jour 491 or Jour 492 (3); Mktg 353 (3), Mktg 367 (3), Mktg 451 (3), Mktg 452 (3), Mktg 465 (3); Mktg 525 (3); 300 or above Mktg electives (3,3).
Students enter the University of Mississippi School of Business as General Business majors and may declare the Marketing and Corporate Relations major after completing 39 specific hours (See UM Catalog for listing). Student must achieve 2.25 or higher GPA on those 39 hours.
The Ole Miss chapter of the Student Marketing Association (SMA) offers marketing and public relations services to other student organizations and local businesses in Oxford.