B.B.A. in Marketing and Commun. Strategy
Be the person behind the creation and management of cutting edge and legendary brands to propel your company's growth
Marketing and Communication Strategy students at Ole Miss learn to build strong brands and engage customers to create imaginative, integrated campaigns that meet the needs of clients.
Marketing and Communication Strategy students develop a unique combination of creative and analytical skills for creating marketing campaigns across multimedia platforms.
Students prepare for careers in advertising, promotion, social media, public relations, and brand management. Growing jobs in the field include: Account Services, Account Planning, Event Sponsorship, Sales, Digital and Social Media, Public Relations, Media Planning and Buying.
Through a variety of experiential learning and team-based projects, students gain experience in not only developing great strategic marketing campaigns, but also in how to successfully work in teams and communicate with multiple stakeholders.
Requirements for the major in marketing and communication strategy include:
- Accy 201, 202 (3, 3)
- Econ 202, 203 (3, 3)
- Bus/Econ 230 (3)
- Bus 271 (3)
- Bus 250 (3)
- 300 level or above business electives (6)
- Fin 331 (3)
- Bus/Econ 302 (3)
- Mktg 372 (3)
- Mktg 351 (3)
- Mgmt 371 (3)
- MIS 309 (3)
- Mgmt 493 (3). In addition to the above core, the major in marketing and communication strategy requires:
- IMC 205 (3), Jour 371 (3)
- IMC 391 (3), and IMC 491 or IMC 492 (3)
- Mktg 353 (3), Mktg 367 (3), Mktg 451 (3), Mktg 452 (3), and Mktg 465 (3)
Students enter the University of Mississippi School of Business as General Business majors and may declare the Marketing and Communication Strategy major after completing 39 specific hours (See UM Catalog for listing). Student must achieve 2.25 or higher GPA on those 39 hours.
The Ole Miss chapter of the Student Marketing Association (SMA) offers marketing and public relations services to other student organizations and local businesses in Oxford.