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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES


The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

B.S. in Integrated Marketing Communicat

Integrated Marketing Communications professionals influence how consumers feel about a brand by using consistent, coordinated messages across all channels of communication.

Students learn persuasive writing, graphic design, market research, public relations, social media, and advertising and also earn a minor in General Business. Don't just learn from a lecture or a text. Students in Integrated Marketing Communications at Ole Miss learn by doing.

Key Benefits

As the only journalism-based program in the nation, Integrated Marketing Communications at the University of Mississippi's Meek School of Journalism serves the industry with well-prepared, specialized professionals armed with current, relevant knowledge and abilities.

Graduate Outcomes

Demand for effective communicators is global. Graduates of our program find jobs in marketing, public relations, advertising and sales for public and private companies big and small including agencies, nonprofits, and government entities.

Experiences Offered

In addition to classes serving real clients, students have the opportunity to complete valuable internships. Recent experiences range from a regional mental health center to the St. Louis Cardinals, from a Nashville public relations firm to the Georgia Aquarium, and plenty more.

Specializations

B.S. in Integrated Marketing Communicat Faculty

"Significant professional experience" is the hallmark for the University of Mississippi's Meek School of Journalism IMC faculty. Not only has this group worked at the highest levels of the industry, they value the academic principles of marketing and supplement with their practical knowledge.

H Wilbert Norton
DEAN OF THE MEEK SCHOOL OF JOURNALISM & NEW MEDIA AND PROFESSOR OF JOURNALISM & NEW MEDIA
Samir A Husni
PROFESSOR OF JOURNALISM, HEDERMAN LECTURER AND DIRECTOR OF MAGAZINE INNOVATION CENTER
Joseph B Atkins
PROFESSOR OF JOURNALISM
Nancy McKenzie Dupont
PROFESSOR OF JOURNALISM
Kathleen W Wickham
PROFESSOR OF JOURNALISM
Graham Douglas Bodie
PROFESSOR OF INTEGRATED MARKETING COMMUNICATION
Charles D Mitchell
ASSOCIATE PROFESSOR OF JOURNALISM
Debora Rae Wenger
ASSISTANT DEAN FOR PARTNERSHIPS AND INNOVATION AND ASSOCIATE PROFESSOR OF JOURNALISM
Cynthia Lynne Joyce
ASSOCIATE PROFESSOR OF JOURNALISM
Kristen Alley Swain
ASSOCIATE PROFESSOR OF JOURNALISM
Jennifer A Simmons
ASSISTANT DEAN FOR STUDENT SERVICES
Kristen Alley Swain
ASSOCIATE PROFESSOR OF JOURNALISM
Mark Kenneth Dolan
ASSOCIATE PROFESSOR OF JOURNALISM AND NEW MEDIA
Patricia Thompson
ASSISTANT DEAN FOR STUDENT MEDIA AND ASSISTANT PROFESSOR OF JOURNALISM
Curtis Carter Wilkie
COOK CHAIR AND ASSOCIATE PROFESSOR OF JOURNALISM
Scott A Fiene
ASSISTANT DEAN FOR CURRICULUM AND ASSESSMENT AND ASSOCIATE PROFESSOR OF INTEGRATED MARKETING
Jason Anthony Cain
ASSISTANT PROFESSOR OF INTEGRATED MARKETING COMMUNICATION
Michael Fagans
ASSISTANT PROFESSOR OF MULTIMEDIA JOURNALISM
Vanessa Gregory
ASSISTANT PROFESSOR OF JOURNALISM INSTRUCTION
Robert Gerald Magee
ASSISTANT PROFESSOR OF INTEGRATED MARKETING COMMUNICATION
Evangeline Wilson Robinson
ASSISTANT PROFESSOR OF INTEGRATED MARKETING COMMUNICATION
Darren A Sanefski
ASSOCIATE PROFESSOR OF MULTIPLE PLATFORM JOURNALISM
Alysia Marie Steele
ASSISTANT PROFESSOR OF MULTIPLE PLATFORM JOURNALISM
Chris Sparks
ASSISTANT PROFESSOR OF INTEGRATED MARKETING COMMUNICATION
Robin B Street
SENIOR LECTURER IN JOURNALISM
John Ashley Baker
INSTRUCTIONAL ASSISTANT PROFESSOR OF INTEGRATED MARKETING COMMUNICATION
Deborah Woodrick Hall
INSTRUCTIONAL ASSISTANT PROFESSOR OF INTEGRATED MARKETING COMMUNICATION
Emily Bowen
INSTRUCTIONAL ASSISTANT PROFESSOR OF INTEGRATED MARKETING COMMUNICATION
Ji Hoon Heo
INSTRUCTIONAL ASSISTANT PROFESSOR OF INTEGRATED MARKETING COMMUNICATION
Ronnie K Morgan
INSTRUCTIONAL ASSISTANT PROFESSOR AND DIRECTOR OF MISSISSIPPI SCHOLASTIC PRESS ASSOCIATION
Patricia Overstreet-Miller
INSTRUCTIONAL ASSISTANT PROFESSOR OF INTEGRATED MARKETING COMMUNICATION
John Michael Tonos
INSTRUCTIONAL ASSISTANT PROFESSOR OF INTEGRATED MARKETING COMMUNICATION

A major in integrated marketing communications for the B.S. degree requires 33 semester hours of IMC and journalism courses, including a core: IMC 204, 205, 304, 306, 390, 404, and 555, as well as Jour 101, 273, 371, and 391. Students are encouraged to complete a specialization in media sales and management, magazine publishing and management, or new media.

Admissions requirements for the Bachelor of Science in Integrated Marketing Communications program are the same as the general undergraduate admissions requirements.

Herb May

Herb May's advice to Meek School students is to dive in, not only to classes, but to campus life and the abundant experiences the school offers. May works for On Location Experiences, the hospitality service to the NFL. He said deciding to be "perfectly persistent" in person and online is essential.

Student Organizations

The American Marketing Association, Society for News Design, Society of Professional Journalists, and the National Association of Black Journalists also boast student chapters at the University of Mississippi.