B.S. in Integrated Marketing Communicat
Integrated Marketing Communications professionals influence how consumers feel about a brand by using consistent, coordinated messages across all channels of communication.
Students learn persuasive writing, graphic design, market research, public relations, social media, and advertising and also earn a minor in General Business. Don't just learn from a lecture or a text. Students in Integrated Marketing Communications at Ole Miss learn by doing.
As the only journalism-based program in the nation, Integrated Marketing Communications at the University of Mississippi's Meek School of Journalism serves the industry with well-prepared, specialized professionals armed with current, relevant knowledge and abilities.
Demand for effective communicators is global. Graduates of our program find jobs in marketing, public relations, advertising and sales for public and private companies big and small including agencies, nonprofits, and government entities.
In addition to classes serving real clients, students have the opportunity to complete valuable internships. Recent experiences range from a regional mental health center to the St. Louis Cardinals, from a Nashville public relations firm to the Georgia Aquarium, and plenty more.
B.S. in Integrated Marketing Communicat Faculty
"Significant professional experience" is the hallmark for the University of Mississippi's Meek School of Journalism IMC faculty. Not only has this group worked at the highest levels of the industry, they value the academic principles of marketing and supplement with their practical knowledge.
A major in integrated marketing communications for the B.S. degree requires 33 semester hours of IMC and journalism courses, including a core: IMC 204, 205, 304, 306, 390, 404, and 555, as well as Jour 101, 273, 371, and 391. Students are encouraged to complete a specialization in media sales and management, magazine publishing and management, or new media.
Admissions requirements for the Bachelor of Science in Integrated Marketing Communications program are the same as the general undergraduate admissions requirements.
Herb May's advice to Meek School students is to dive in, not only to classes, but to campus life and the abundant experiences the school offers. May works for On Location Experiences, the hospitality service to the NFL. He said deciding to be "perfectly persistent" in person and online is essential.
The American Marketing Association, Society for News Design, Society of Professional Journalists, and the National Association of Black Journalists also boast student chapters at the University of Mississippi.