Notes

Outline

Document Design Successful Writing Chapter 12

What is Document Design? Presents writing in visual form appealing to readers Necessary for writing in a multi-media, visually oriented culture

Uses of Document Design Academic Organize papers with headings and subheadings Add interest to papers by using pictures Present information in charts or graphs Create slides for oral presentation

Uses of Document Design Professional Newsletters to keep people informed Brochures to promote products or services Presentations Announcements/news releases

Uses of Document Design Professional Application letters/resumes Meeting agendas Business Proposals

Uses of Document Design Extracurricular Brochures Newsletters Posters and Flyers Programs

Planning a Document’s Design Preliminary Situation Analysis Audience Purpose/Effect Tone/Impact Components Constraints

Planning a Document’s Design Preliminary Sketch Costs

Type Fonts (Typefaces) Four Categories Serif Fonts—traditional for extended passages of print Sans Serif Fonts—assertive for headlines, announcements, posters

Type Fonts (Typefaces) Four Categories Decorative Fonts—fun for getting attention Symbol tdfmhf Fonts—icons/signs for borders, bullets, separating chunks of text

Type Fonts (Typefaces) Choose by purpose Use no more than 2 or 3

Slide 12

Type Styles Boldface—emphasis for headlines/borders Italics—titles, foreign words, emphasizing special words Specialty—emphasis and contrast for headings

Slide 14

Type Sizes Type size correlates with importance Make headings and subheadings two points larger than print in the body Use 10- or 12-point type in academic documents

Slide 16

Organizing Design Direction Left to right, top to bottom Important information at top Pictures—place at top or center of columns Supplementary information—in smaller print in lower corners

Organizing Design White Space Leave space around headings and graphics Make page margins one inch for papers, 3/8 to ½ inch between columns

Organizing Design White Space Double-space between paragraphs Cut text to avoid crowding

Organizing Design Chunking Information Use lists with bullets Put boxes around information to highlight Set off items with borders or lines

Organizing Design Graphics Place photos at top Keep charts/graphs close to data Use only 1 or 2 illustrations per page

Organizing Design Graphics Make text flow around illustration Choose illustrations related to content