Ole Miss Alumnus Invests in Student Startups
Grantham gift to lend longevity to collegiate business model competition

OXFORD, Miss. – The University of Mississippi's annual "Servin' the South" business model competition has helped nurture dozens of student-led businesses, and an Ole Miss alumnus is hoping to keep the ideas flowing.
Steve Grantham, a Jackson resident and graduate of the UM School of Business Administration, has given $60,000 to fund the competition, which awards the nation's best college student innovators up to $10,000 toward their LLC or university foundation.
"I love seeing the new ideas," said Grantham, whose business, the J&R Restaurant Group, is an annual sponsor of the competition. "I always had an entrepreneurial spirit and it's very exciting and interesting to me to see these young people have that same spirit: a desire to go out and build a business that coincides with what's going on in their generation."

The competition is hosted by the university's Center for Innovation and Entrepreneurship. Grantham, who owns eight Outback Steakhouse restaurants across the South, serves on the center's board of directors and has helped judge the competition.
"When I attended Ole Miss, it was more about enjoying the college experience than it was about education," he said. "I wasn't really focusing on the next step. But, through this program, these students are already pre-planning their future.
"They have this testing ground while they're still in school to get their feet wet and understand how to put a business plan together and develop a product that's new to market. I wish I'd had that opportunity when I was going to college there."
Recent proposals that Ole Miss students have pitched in the "Servin' the South" contest include:
- An app that helps incoming freshmen find roommates
- Products for mobility-impaired dogs
- A golf cart taxi company similar to Uber
- A travel mug that can produce hot coffee in 90 seconds.
Several of the concepts developed on campus have attracted significant funding and some have become successful businesses.
Clay Dibrell, co-director of the Center for Innovation and Entrepreneurship and professor of management, said Grantham's dedication to mentoring student-entrepreneurs is a valuable asset.
"We're very fortunate to have an alumnus like Steve who sees the potential in our students and who's excited about innovation and entrepreneurship," Dibrell said. "He plays a very valuable role in the success of the Business Model Competition and in our program."
Grantham said he enjoys helping student-entrepreneurs shape their ideas.
"I never thought I'd be in a position to give money and time back to the business school, and it's equally rewarding to me to go up and talk to the young people and give them encouragement and advice about their ideas and what they're going to need to consider as they plan a business," he said.

UM alumnus Steve Grantham's business, J&R Restaurant Group, is an annual sponsor of the 'Servin' the South' Collegiate Business Model Competition at Ole Miss. Photo by Bill Dabney/UM Foundation
"It's something that's very valuable to them because they need that mentorship. They need someone to give them some oversight and guide them through the process of developing their own business."
After graduating from Ole Miss, Grantham worked with his dad, the late Steve Grantham Sr., who owned three long-distance communication services. In 1989, he joined MCI, the predecessor to Verizon, for 20 years. Meanwhile, Grantham Sr. became an early franchisee of Outback Steakhouse, which the donor took over when his father died in 2006.
"Something my dad always told me and it's something I live my life by: 'Give as much as you can as often as you can without ever expecting anything in return,'" Grantham said. "We've been very fortunate in our business and give back as much as we can."
In 2024, J&R Restaurant Group's Bloomin' is Boomin' community-support program served more than 11,500 meals at 47 events for $104,000 in food donation and $125,000 in non-food donations. Additionally, the group's sponsorship donations totaled $100,000.
Bloomin' is Boomin' serves the Mississippi and Tennessee communities around its steakhouses by helping local charities, associations, nonprofits and educational groups obtain funding, support and meals. The events and sponsorships primarily help active-duty military personnel, veterans and law enforcement officers, first responders and their families, dog shelters, horse rescues, little leagues, wildlife outdoor groups and many more.
To have a greater reach, the J&R Restaurant Group has partnered with other big brands and organizations, including the Mississippi Scholastic Shooting Program, All American Youth, Madison Countians Allied Against Poverty, Southern Unlimited Outdoors, Courage Worldwide, Catch a Dream Foundation, The Trail of Honor, Archery in Mississippi Schools, and the Foundation for Mississippi Wildlife, Fisheries and Parks.
For more information about supporting the "Servin' the South" Collegiate Business Model Competition, contact Angela Brown, managing director of development, at browna@olemiss.edu or 662-915-2755.
Top: UM alumnus Madison Hanna (left) and Maryn Sifrit (right), a senior political science and government major from Overland Park, Kansas, accept a $10,000 check as winners of the 2024 'Servin' the South' Business Model Competition from Rich Gentry (second from left), co-director of the university's Center for Innovation and Entrepreneurship, and Steve Grantham Jr., president of the J&R Restaurant Group. Grantham has given $60,000 to ensure the continued success of the annual competition. Photo by Joe Worthem
By
Bill Dabney
Campus
Office, Department or Center
Published
July 03, 2025