Research Interests
- Persuasion and social influence research focuses on people and media, and it applies to many domains, including advertising, public relations, politics, sports, health, and the environment..
- Brand strategy research offers guidance for organizations of all sizes.
- International consumer behavior involves an audience-centered study of culture, values, and thought.
- Research in brand-related memory and cognition focuses on the most effective ways to develop and sustain a brand.
Biography
Dr. Magee conducts experimental research in persuasion, media, and brand strategy. Much of his research tests how people’s worldviews and values influence their responses to marketing communication campaigns. Other studies examine how media can be used to influence people’s attitudes and behavior. His professional experience lies in media, executive education, and sales. He is fluent in Spanish and conversant in Portuguese.
Dr. Magee’s research has appeared in peer-reviewed journals such as Media Psychology; Marketing Letters; Journal of Interactive Advertising; Journal of Brand Management; Cyberpsychology, Behavior and Social Networking; Journal of Health Communication; Corporate Communications; and Ethics and Information Technology, among others. He has also won top paper awards from the Communication Technology division of the Association for Education in Journalism and Mass Communication.
Publications
An application-oriented look at evidence-based approaches to persuasion and influence.
Effective Graphic Design, by Sanefski, Goodwiller, and Magee
A project-oriented approach to fundamental concepts in graphic design.
Education
Ph.D. Journalism, University of North Carolina-Chapel Hill (2006)