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Department of Licensing

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Licensing at the University of Mississippi

The Department of Licensing was created at the University of Mississippi to oversee use of university licensing marks including, but not limited to, all logos, scripts, images, etc. trademarked or copyrighted by the university for the purpose of furthering the University of Mississippi brand. 

  • The university has partnered with the Collegiate Licensing Company (CLC) to oversee the licensing program at UM. 
  • If you'd like to become an official licensee of the University of Mississippi you must first apply to  CLC and become an approved vendor before creating products that may be approved by UM for sale or general use. 

Failure to obtain a license through CLC and consequently approval from the university on specific designs can result in the seizure and possible legal action of all non-approved merchandise bearing University of Mississippi trademarks.

 

Frequently asked questions about licensing with UM

Below you'll find some frequently asked questions about licensing.

A University of Mississippi trademark is any mark, logo, symbol, nickname, letter(s), word or derivative that can be associated with the University of Mississippi and can be distinguished from those of other institutions or entities. 

Some examples include the script "Ole Miss," the Ole Miss oval, and "Rebels."

There are some words and word phrases (e.g., verbiage) that is trademarked or reserved for use by the University of Mississippi. 

The verbiage that requires approval for use includes:

  • University of Mississippi®
  • Ole Miss®
  • UMTM
  • U of MTM
  • RebelsTM
  • The LyceumTM
  • The GroveTM
  • University of Mississippi—Medical Center,TM
  • University of Mississippi—TupeloTM
  • University of Mississippi—SouthavenTM
  • Paris-Yates ChapelTM
  • VentressTM
  • BondurantTM
  • CroftTM
  • Barnard ObservatoryTM
  • Swayze FieldTM
  • Tad Smith ColiseumTM
  • Tad PadTM
  • The PavilionTM
  • Pavilion at Ole MissTM
  • Vaught-Hemingway StadiumTM
  • Hotty ToddyTM
  • MississippiTM
  • We are Ole MissTM
  • WAOMTM
  • Battle for the Golden EggTM
  • Flim Flam Bim BamTM
  • The VaughtTM
  • Walk of ChampionsTM
  • Egg BowlTM

You must use the approved university colors or the PANTONE© colors listed on this page. 

  • For the PANTONE color standards, refer to the current edition of the PANTONE color publications. 
  • PANTONE© is a registered trademark of PANTONE, Inc. 

UM PANTONE colors include:

  • RED: PANTONE 186C
  • NAVY BLUE: PANTONE 2767C
  • GRAY: PANTONE COOL GRAY 9
  • BLACK: PANTONE PROCESS BLACK
  • WHITE: WHITE
  • POWDER BLUE 307C
Licenses must be obtained for the use of any University of Mississippi trademark, image, or photograph used on any packaging (including hangtags, stickers), signage, or product sold to the general public or to campus departments and organizations. 

In addition, promotional licenses must be obtained by companies or organizations wanting to associate with the University of Mississippi through any use of its trademarks
Check out this list of our current licensees (last updated in 2021)

The Collegiate Licensing Company has set up a license agreement for licensees to implement within their operations and those of their supply chain partners. 

The CLC Special Agreement Regarding Labor Codes of Conduct includes provisions cover a broad range of topics, some examples include public disclosure of suppliers, wages and benefits, and working hours. 

If you'd like to learn more about becoming a licensee of the University of Mississippi you can visit the Collegiate Licensing Company online, or contact their home offices. 

  • Collegiate Licensing Company
    770-956-0520
    290 Interstate
    North Suite 200
    Atlanta, Georgia 30339

Meet our Local Office

If you're interested in becoming a licensee of the University of Mississippi, give us a call!
Kathy Tidwell

Kathy Tidwell

  • Manager of Contractual Services and Director of University Licensing