Give
Search

Donovan Gordon

Ph.D. Candidate in Marketing

Donovan Gordon is a Ph.D. candidate and Instructor at the University of Mississippi’s School of Business Administration.

Research Interests

Donovan’s primary research interests explore how sales enablement/strategy, salesperson and managerial capabilities, sales technology, and marketing strategies influence firm performance within dynamic business environments.

Biography

Donovan Gordon, MBA is a 4th Year Marketing Ph.D. Candidate at The University of Mississippi. Within the academic community, Donovan actively participates in various organizations, holding significant roles. He has served as the Vice President & President of The Ph.D. Project’s Marketing Doctoral Student Association and is an integral part of the Southern Regional Educational Board Scholars, Deans Elite Scholars, and the American Marketing Association’s DocSig, where he previously assumed the role of Vice Chair for Special Projects and Partnerships. Before joining The University of Mississippi, Donovan earned his Master of Business Administration with a minor in Marketing from Mississippi State University, where he also completed his undergraduate studies in Biochemistry and Molecular Biology with a minor in Spanish. He has gained experience with Reynolds American Inc. (a subsidiary of British American Tobacco) on the Marketing Commercial Portfolio Management and Vapor Commercial Brand teams, where he developed consumer migration strategies, market expansion initiatives, and sales promotion blueprints, and with Zimmer Biomet, where he optimized sales logistics and inventory operations.

Donovan’s excellence is recognized through numerous awards and research grants, some including: Best Working Paper Awards from the National Conference in Sales and Sales Management (NCSM), the Harold W. Berkman Foundation Marketing Scholarship, University Sales Center Alliance Travel Research Grant, as well as being named AMA Sheth Consortium, Baruch Research Symposium, and Tepper School of Business AI Colloquium Fellows.

Curriculum Vitae

Courses Taught

  • Office, Department or Center

    School of Business Administration

  • School

    School of Business Administration

  • Associated Program/s

    Marketing, Ph.D.

  • Campuses

    Oxford

  • Areas of Expertise

    Branding Strategy and Firm Identities

    Customer Relationship Management and Negotiation

    International and Cross-Cultural Selling

    Sales and Sales Force Management

    Sales Technology and Innovation

    Salesperson Capabilities and Bricolage

    Strategic Marketing and Corporate Strategy

Recognitions

  • American Marketing Association (AMA) Valuing Diversity Scholarship, American Marketing Association, 2025
  • Best Working Doctoral Student Paper Award, National Conference in Sales and Sales Management (NCSM), 2025
  • American Marketing Association (AMA) Sheth Consortium Fellow, American Marketing Association, 2025
  • Inaugural Tepper School of Business AI Colloquium Fellow, Carnegie Mellon University, 2025
  • University Sales Center Alliance (USCA) Travel Research Grant, University Sales Center Alliance (USCA), 2025
  • Best Working Doctoral Student Paper Award, National Conference in Sales and Sales Management (NCSM), 2024
  • Southern Regional Educational Board (SREB) Travel Research Grant, Southern Regional Educational Board (SREB), 2023
  • Berkman Scholarship Award, Harold and Muriel Charitable Foundation, 2023
  • University of Mississippi Dean's Elite Scholar, University of Mississippi, 2022–2026
  • University of Mississippi Academic Excellence Fellowship, University of Mississippi, 2022–2026