Tanisha Jain

Ph.D. Candidate in Marketing

• Email:

  tjain@olemiss.edu

• Office Location:

  Holman 326

Tanisha Jain is a Ph.D. candidate and Instructor at the University of Mississippi’s School of Business Administration.

Biography

Tanisha is a fourth year PhD candidate in marketing (consumer behavior). Her research focuses on consumer decision making and judgement. Her dissertation looks at how identity-based labels and message features shape perceptions of environmental friendliness, especially when those perceptions are influenced by deeper associations—like warmth, trustworthiness, or care—that consumers hold about certain social groups.

Courses Taught

• MKTG 353 Advertising and Promotion
• MKTG 371 Social and Digital Media Metrics

• Office, Department or Center

  School of Business Administration

• School

  School of Business Administration

• Associated Program/s

  Marketing, Ph.D.

• Campuses

  Oxford

• Areas of Expertise

  Advertising

  Consumer Behavior

  Social Psychology