Tanisha Jain
Ph.D. Candidate in Marketing
Tanisha Jain is a Ph.D. candidate and Instructor at the University of Mississippi’s School of Business Administration.
Biography
Tanisha is a fourth year PhD candidate in marketing (consumer behavior). Her research focuses on consumer decision making and judgement. Her dissertation looks at how identity-based labels and message features shape perceptions of environmental friendliness, especially when those perceptions are influenced by deeper associations—like warmth, trustworthiness, or care—that consumers hold about certain social groups.