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Katerina Berezina

Associate Professor of Nutrition and Hospitality Management

Katerina Berezina

Dr. Berezina’s research interests are in the areas of information technology in hospitality and tourism, electronic distribution, and revenue management.

Research Interests

  • Robots in hospitality and tourism
  • Virtual reality in hospitality and tourism
  • Electronic distribution of hospitality and tourism product

Biography

Dr. Katerina Berezina, CHTP, CRME, CHIA, is an Associate Professor and a Hospitality Management Program Director in the Department of Nutrition and Hospitality Management at the University of Mississippi. Dr. Berezina’s research interests are in the areas of information technology in hospitality and tourism, electronic distribution, and revenue management. She serves as the Managing Editor of the Journal of Hospitality and Tourism Technology.

Also, Dr. Berezina assumes the roles of the Director of the Global Board with Hospitality Financial and Technology Professionals (HFTP), Chair of the CHTP Advisory Council with HFTP, the Director of Research with the International Federation for IT and Travel & Tourism (IFITT), and a member of the Industry-Faculty Partnership Council with Hospitality Sales and Marketing Association International (HSMAI). 

Publications

Cover of the journal Information and Communication Technologies in Tourism 2023

Exploring Customer Experience with Service Robots in Hospitality and Tourism: Activity Theory Perspective

Addressing a call for theoretical development in human-robot interaction research, this study introduces activity theory to the field of service robots (SRs) in hospitality and tourism.

Dr. Berezina has published numerous co-authored and peer-reviewed articles, including:

  • Ciftci, O.*, Berezina, K., & Cobanoglu, C. (2022).Online Travel Agencies in Hotel Distribution: Game on! Journal of Hospitality and Tourism Cases, 10(2), 26-36.
  • Ciftci, O.*, Choi, E. K. C., & Berezina, K. (2021). Let’s face it: Are customers ready for facial recognition technology at quick-service restaurants? International Journal of Hospitality Management, 95, 102941.
  • Berezina, K. & Cain, L. (2021). Banking on Bots and Booze in Hospitality. Journal of Hospitality and Tourism Cases, 9(3), 38-45.
  • Soifer, I.*, Berezina, K., Ciftci, O.*, & Mafusalov, A. (2021). Virtual site visits for meeting and event planning: are US convention facilities ready? Journal of Hospitality and Tourism Insights, 4(2), 183-204.
  • Lopez, F.*, Berezina, K., & Choi, E., (2021). Food waste management: Does information technology matter in food waste? In SAGE Business Cases. SAGE Publications, Ltd., https://dx.doi.org/10.4135/9781529798807 
  • Nanu, L.*, Ali, F., Berezina, K., & Cobanoglu, C. (2020). The effect of hotel lobby design on booking intentions: An intergenerational examination. International Journal of Hospitality Management, 89(August 2020), 102530. https://doi.org/10.1016/j.ijhm.2020.102530 
  • Ciftci, O.*, Berezina, K., Cavusoglu, M., & Cobanoglu, C. (2020). Winning the battle: The importance of price and online reviews for hotel selection. Advances in Hospitality and Tourism Research, 8(1), 177-202. https://doi.org/10.30519/ahtr.528150 
  • Annaraud., K., & Berezina, K. (2020). Predicting satisfaction and intentions to use online food delivery: What really makes a difference? Journal of Foodservice Business Research. https://doi.org/10.1080/15378020.2020.1768039 
  • Ivanov, S., Gretzel, U., Berezina, K., Sigala, M., & Webster, C. (2019). Progress on robotics in hospitality and tourism: a review of the literature. Journal of Hospitality and Tourism Technology, 10(4), 489-521. https://doi.org/10.1108/JHTT-08-2018-0087 
  • Suarez, N.*, Berezina, K., Yang, W., & Gordon, S. (2019). Are restaurant customers ready for tablet- based menus? International Journal of Contemporary Hospitality Management, 31(7), 2914-2932.https://doi.org/10.1108/IJCHM-04-2018-0307 
  • Bahja, F.*, Cobanoglu, C., Berezina, K., & Lusby, C. (2018). Factors influencing cruise vacations: The impact of online reviews and environmental friendliness. Tourism Review, https://doi.org/10.1108/TR-12-2017-0207 
  • Birinci, H.*, Berezina, K., & Cobanoglu, C. (2018). Comparing customer perceptions of hotel and peer-to-peer accommodation advantages and disadvantages. International Journal of Contemporary Hospitality Management, 30(2), 1190-1210. https://doi.org/10.1108/IJCHM-09-2016-0506 
  • Ivanov, S., Webster, C. & Berezina, K. (2017). Adoption of robots and service automation by tourism and hospitality companies. Revista Turismo & Desenvolvimento, 27/28, 1501-1517.
  • Berezina, K., Semrad, K.J., Tasci, A., & Cobanoglu, C. (2016). Hotel flash sales consumers: Who are they? International Journal of Revenue Management, 9(2/3), 127-146. https://doi.org/10.1504/IJRM.2016.077022 
  • Berezina, K., Semrad, K. J., Stepchenkova, S., & Cobanoglu, C. (2016). The managerial flash sales dash: Is there advantage or disadvantage at the finish line? International Journal of Hospitality Management, 54, 12-24. https://doi.org/10.1016/j.ijhm.2016.01.003 
  • Berezina, K., Bilgihan, A., Cobanoglu, C., & Okumus, F. (2016). Understanding satisfied and dissatisfied hotel customers: Text mining of online hotel reviews. Journal of Hospitality Marketing & Management, 25(1), 1-24. https://doi.org/10.1080/19368623.2015.983631 
  • Berezina, K., & Semrad, K. (2015). Advantages and disadvantages of using flash sales in the lodging industry. Journal of Tourism and Hospitality, 4(3), 161-163. https://doi.org/10.4172/2167-0269.100016 
  • Bilgihan, A., Berezina, K., Cobanoglu, C., & Okumus, F. (2014). The information technology (IT) skills of hospitality school graduates as perceived by hospitality professionals. Journal of Teaching in Travel & Tourism, 14(4), 321-342. https://doi.org/10.1080/15313220.2014.955303 
  • Cobanoglu, C. & Berezina, K. (2013). Pacific Rim Bangkok Hotel needs a new property management system. Journal of Hospitality & Tourism Cases, 2(1). https://www.chrie.org/i4a/pages/index.cfm?pageID=3550 
  • Cobanoglu, C., Bilgihan, A., Nusair, K. & Berezina, K. (2012). The impact of Wi-Fi service in restaurants on customers’ likelihood of return to a restaurant. Journal of Foodservice Business Research, 15 (3), p. 85-299. https://doi.org/10.1080/15378020.2012.706194 
  • Berezina, K., Cobanoglu, C., Miller, B.L., & Kwansa, F.A. (2012). The impact of information security breach on hotel guest perception of service quality, satisfaction, revisit intentions, and word-of-mouth. International Journal of Contemporary Hospitality Management, 24(7), p. 991 – 1010. https://doi.org/10.1108/09596111211258883 
  • Cobanoglu, C., Berezina, K., Kasavana, M., & Erdem, M. (2011). The impact of technology amenities on hotel guest overall satisfaction. Journal of Quality Assurance in Hospitality and Tourism, 12(4), p. 272-288. https://doi.org/10.1080/1528008X.2011.541842 
  • Blasik, S., Berezina, K., Jakotowicz, R., & DeMicco, F.J. (2011). Economic Indicator Research Using Thomson Reuters: Analyzing Hospitality Trends. Journal of Foodservice Business Research, 14(3), p. 226-240. https://doi.org/10.1080/15378020.2011.594381 
  • Cobanoglu, C., & Berezina, K. (2011). The impact of the use of blogs on students’ assignment engagement. The Journal of Hospitality, Leisure, Sport & Tourism Education, 10(1), p. 99-105. https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.394.7710&rep=rep1&type=pdf 
  • Berezina, K., & Cobanoglu, C. (2010). A financial analysis of payment card industry compliance journey of a hotel: A Case Study. Journal of Hospitality Financial Management, 18(2), p. 1-23. https://doi.org/10.1080/10913211.2010.10653893 
  • Atadil, H. A., Berezina, K., Yilmaz, B. S., & Cobanoglu, C. (2010). An analysis of the usage of Facebook and Twitter as a marketing tool in hotels. Dokuz Eylül University Journal of Faculty of Business, 11(2), p. 119-125. http://www.acarindex.com/dosyalar/makale/acarindex-1423875974.pdf 
  • Berezina, K. (2010). Top issues in PCI DSS compliance in hotels: An exploratory study. Journal of Hospitality and Tourism Technology, 1(3), p. 218-233. https://doi.org/10.1108/17579881011078359 

Courses Taught

See What's New With Dr. Berezina

Dr. Berezina Earns UM's Top Online Teaching Honor.

HSMAI names Dr. Berezina Marketing Educator of the Year.

Dr. Katerina Berezina Joins HFTP Global Board of Directors. 

Dr. Berezina is Selected as One of the Inaugural WOW! Faculty Fellows.

Education

M.S. Hospitality Administration, University of Delaware (2010)

Ph.D. Health and Human Performance, University of Florida (2014)