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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES


The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Faculty Profile

Gary Hunter

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Marketing
Founders Chair in Marketing/Data Analytics & Associate Professor
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Holman Hall
University, MS 38655
(662) 915-5468
Joined UM: July 1, 2020

Areas of Expertise

  • MANAGEMENT AND MARKETING
  • MANAGEMENT AND MARKETING, USE OF ARTIFICIAL INTELLIGENCE
  • MARKET RESEARCH
  • MARKETING
  • MARKETING RESEARCH
  • RESEARCH METHODS
  • SALES
  • SALES MANAGEMENT
  • STATISTICS, MULTIVARIATE
  • STRATEGIC PLANNING

Brief Bio

Gary Hunter is the Founders Chair in Marketing and Data Analytics and Associate Professor of Marketing at the University of Mississippi. Dr. Hunter holds a Ph.D. from the University of North Carolina, an M.B.A. from the University of Tennessee, and a B.S. from the United States Military Academy at West Point. Gary's work in academics benefits from more than 10 years of leadership, management, sales, and marketing experience with the US Army, PepsiCo, and Procter & Gamble. His primary research interests include sales technology, strategic account management, customer business development, and sales negotiations. Gary co-authors a 2021 sales textbook titled, Professional Selling, which is published by the Chicago Business Press. His research has appeared in the Journal of Marketing, International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management, Marketing Letters , and the Journal of Personal Selling & Sales Management, among other outlets. His publications include three award-winning journal articles for best papers published on sales management theory and practice (one in the Journal of Marketing and two others in the Journal of Personal Selling & Sales Management). With over 20 years of experience in research one (R1) universities, Gary has taught numerous undergraduate, master's, doctoral-level, and executive education courses in marketing and sales. During that time he's honored to have received nominations for teaching awards for MBA required marketing courses, MBA electives, and a required doctoral seminar in structural equation modeling. Gary serves at the marketing discipline, university, college and department levels through a variety of activities. His service record includes activities related to reviewing manuscripts, including service on Editorial Review Boards for the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, and the Journal of Personal Selling & Sales Management. His journal reviewing activity earned recognition with Publons annual awards in 2018 and 2019 for being the the top 1% of business and economics. He has also served in conference leadership roles for internationally renowned marketing conferences, including Co-Chair for the 2014 American Marketing Association's Winter Conference (among the largest and most prestigious international research conferences in marketing). Gary has also served the gamut of faculty committees, including leadership roles as Chairperson for the graduate curriculum committee (CWRU), Chairperson of Faculty Search and Hiring Committee (Clemson), and Chairperson of the Tenure, Promotion and Reappointment Committee (Clemson).

Degrees

PhD
Business Administration
University of North Carolina-Chapel Hill (1999)