Chris Sparks
Instructional Associate Professor of Integrated Marketing Communication
Chris Canty Sparks is an Instructional Associate Professor of Integrated Marketing Communication.
Biography
Chris Canty Sparks teaches in both the undergraduate and graduate IMC programs. Sparks joined the school as a professional in residence after a 25-year career in strategic consumer marketing, agency campaign planning, category management and communications with Fortune 100 companies that include Ogilvy & Mather, The Coca-Cola Company, M&M/Mars Incorporated and The Colgate-Palmolive Company.
Sparks has considerable experience in the creation and execution of integrated marketing campaigns and brand introductions. She has been an integral member of the teams that launched Coca-Cola Zero, Diet Coke with Lime, Diet Vanilla Coke, Diet Cherry Coke, Fresca Flavors and other brands of The Coca-Cola Company.
Sparks received her master’s of business administration degree from the Owen Graduate School of Business at Vanderbilt University earning a dual concentration in marketing and organization management. She has a bachelor’s of business administration degree with a double major in marketing and management from the University of Mississippi.
Education
M.B.A. Management, Vanderbilt University (1991)