Melissa Cinelli

Associate Professor of Marketing

Melissa Demetria Cinelli


Melissa Cinelli, Ph.D. (University of Florida 2011), is an Associate Professor of Marketing and serves as the SONA coordinator for the Department of Marketing. Dr. Cinelli’s research broadly examines the social functions that brands and products serve for consumers, specifically examining how brands and consumers’ identities interact to shape brand evaluations, impression formation, and impression management. She is especially interested in how consumers evaluate authenticity in other consumers’ and brands’ actions.

Dr. Cinelli’s research has been published in the Journal of Consumer ResearchJournal of Consumer PsychologyJournal of the Academy of Marketing SciencesJournal of Advertising, and the Journal of Business Ethics, among others.

 Dr. Cinelli has taught courses at both the doctoral and undergraduate levels, including Advanced Studies in Consumer Behavior (doctoral), Marketing Research, Consumer Behavior, Marketing Strategy, and Principles of Marketing.


B.A. Marketing, University of Florida (2005)

Ph.D. Business Administration, University of Florida (2011)