Webb Lewis is an experienced marketer with a demonstrated history of working in higher education marketing and communications. He currently works in University Marketing & Communications serving as the assistant director for marketing & brand strategy/social media. Webb also lends his expertise to students in several marketing courses in the School of Journalism and New Media.
Research Interests
Marketing Insights, Enrollment Trends, Social Media Usage, Data Analytics, Market Segmentation, Diversity and Inclusion, Impact of Technology, Alumni Engagement
Biography
Webb Lewis loves the University of Mississippi. Because of that, he believes he has the best job on campus. He gets to tell the world how great this place truly is. Webb's passion for marketing and teaching is as boundless as his love for his favorite baseball team, the New York Yankees. His relentless pursuit for perfection and keen marketing insights are a winning combination that consistently knocks it out of the ballpark.
But that's not all that makes Webb tick. His heart dances to the sweet tunes of Elvis Presley, the King of Rock 'n' Roll. If you catch him in the office, don't be surprised if you hear the faint echo of "Jailhouse Rock" or "Can’t Help Falling in Love" playing in the background. He's got an unbeatable playlist that adds that extra flair to the Ole Miss marketing magic. When he's not busy using his marketing prowess to amplify the university’s message to key audiences, you'll find Webb soaking up the moments with his beloved family. Whether it's a day out on the town or a weekend getaway, he's all about creating unforgettable memories. Family time is his ultimate home run, and he cherishes every moment spent with them.
Publications
A step-by-step guide to building out and executing a social media marketing plan.
Courses Taught
- IMC 306 Digital Marketing Communication
- IMC 308 Social Media Content Creation
- IMC 390 Advanced Writing
- IMC 580 Special Topics in IMC II
- HON 497 Honors Thesis I
- HON 498 Honors Thesis II
- EDHE 305 Transfer Student Experience
Education
BGS General Studies, The University of Mississippi (2016)
M.A. Higher Education, The University of Mississippi (2019)
M.S. Integrated Marketing Communication, The University of Mississippi (2021)