Dr. Jason Park is a researcher and educator who combines both fields in his areas of research through his desire to seek new insights and advancements.
Research Interests
- Social Media and Technology: Explore the impact of social media and technology on consumers and industry stakeholders in the hospitality and tourism industry.
- Customer Psychology and Behavior: Examine the psychology and behaviors of customers, focusing specifically on the hospitality and tourism context.
- Research Methodology: Explore and adopt evolving research methods and principles with interest in using both qualitative and quantitative techniques.
Publications
Anatolia: An International Journal of Tourism and Hospitality Research
Given the importance of traveller reviews as sources of travel-related information, source credibility is becoming an increasingly crucial issue in terms of research and application. This study examines the role of self-disclosed personal profile information (PPI) as cues of source credibility in the context of travellers' use of online reviews for trip planning purposes. The results show that the perceived congruence between PPI, i.e. reviewer location and travel interest, and the textual content of the review influences subjects' judgements of the reviewer's credibility. The findings suggest that the reviewer's self-disclosed PPI serves as credibility cues for travellers' assessments of travel reviewers. The implications of the study, as well as directions for future research, are discussed.
Courses Taught
- NHM 662 Advanced Hotel Operations
- NHM 671 Advanced Service Management
- NHM 215 Introduction to Hospitality Management
Education
Other Hospitality Management, Ryerson University (2006)
M.S. Hospitality Administration, University of North Texas (2012)
Ph.D. Hospitality Administration, Iowa State University (2021)