Dr. Xiang holds a Ph.D. in Marketing from the University of Mississippi, an M.S. in Information Management and a Certificate of Advanced Study in Data Science from Syracuse University, and a B.S. in Business from Indiana University. She is interested in empirical marketing strategy with a particular focus on the marketing-finance interface. Her research has been published in the Journal of Business Research and Review of Managerial Science. She has taught several undergraduate courses on marketing principles, retailing, and analytics. Before joining Ole Miss, she worked for Ernst & Young’s Tax Technology and Transformation group.
Dr. Xiang is an Assistant Professor of Marketing at the School of Business Administration.
Biography
Education
B.S. Accounting, Indiana University-Bloomington (2011)
M.S. Information Sciences, Syracuse University (2016)
Ph.D. Business Administration, University of Mississippi (2021)