Matthew Shaner

Assistant Professor of Marketing

Matthew B Shaner

Assistant Professor of Marketing


Dr. Matthew Shaner is an Assistant Professor of Marketing in the School of Business Administration at the University of Mississippi. Among the courses he has taught are marketing strategy, international marketing, professional sales, and new product development. His research interests include innovation strategy, new product development team decision-making, marketing managerial cognition, and sales strategy. He has published his research in the Journal of Business Ethics, the Journal of Product Innovation Management, and the Journal of Business Research, among others, and he currently serves on the editorial review board of the Journal of International Marketing.

Dr. Shaner received his Ph.D. in marketing from the University of Tennessee in 2015, and he was on the marketing faculty at George Mason University from 2015-2017 before coming to Ole Miss in the fall of 2017. Before transitioning to academia, he had ten years of industry experience in various marketing consulting, advertising, and public relations roles, in both the public and private sectors. As a marketing consultant, Dr. Shaner has worked for private-sector clients in the Oil and Gas, Pharmaceutical, Telecommunications, Non-Profit Charity, and Healthcare Industries, as well for public-sector clients in the areas of Economic Development, Education, and Healthcare Policy. In addition to his Ph.D., Dr. Shaner holds an M.B.A. from the Missouri University of Science and Technology and a B.A. from Harding University.


B.A. Communications, Harding University (2001)

M.B.A. Business Administration, Missouri University of Sci. and Tech. (2011)

Ph.D. Business Administration, University of Tennessee-Knoxville (2015)