Master of Science in Integrated Marketing Communication

The IMC master’s degree teaches students how to create consistent and effective messages that influence behavior.

About this Program

Students can choose between two delivery methods – residential or online.

Become a person of influence. Learn how to conceive and communicate investable ideas that are unique, compelling and influential.

A creative idea by itself is not enough to drive an effective campaign. Analytics alone is unable to set a course. But the power to influence comes from integrating creativity, analysis and insight in a sustained way.

Integrated Marketing Communication is a strategic process for coordinating interactions to influence behavior. When you invest your time, energy and focus to learn how to connect a brand or organization to an audience, you will master the science of influence in a way that is valuable to nearly every field.

You can earn your M.S. in IMC through either the residential program in Oxford or the online program. The courses are the same, but the online program is geared toward working professionals who need a more flexible schedule.

The priority deadline to apply is February 1 and the final deadline is March 15.

On this Page…

    Program Information

    Program Type

    Master's Program

    Area of Study

    Communication and Media


    2 years


    M.S. in Integrated Marketing Communication

    Program Location



    Required Credit Hours


    Hands-On Experience

    Three women pose for a photo
    Speaker talks to a crowd

    IMC Connect!

    This annual event connects senior leaders in IMC from research and practice. Graduate and undergraduate students are involved in all aspects of fundraising, planning, and executing the conference. 

    For the 2024 event, we welcomed senior communication leaders from well-known brands including Boeing, The Las Vegas Raiders, Carnival Cruise Line, St. Jude Children’s Research Hospital, Toyota of Mississippi, and CVS. 

    Learn More

    Next Steps

    Explore Affordability

    We have a variety of scholarships and financial aid options to help make college more affordable for you and your family.

    Apply to the University of Mississippi

    Are you ready to take the next step toward building your legacy?