Integrated Marketing Communication
The IMC master’s degree teaches students how to create consistent and effective messages that influence behavior.
About this Program
Students can choose between two delivery methods – residential or online.
Become a person of influence. Learn how to conceive and communicate investable ideas that are unique, compelling and influential.
A creative idea by itself is not enough to drive an effective campaign. Analytics alone is unable to set a course. But the power to influence comes from integrating creativity, analysis and insight in a sustained way.
Integrated Marketing Communication is a strategic process for coordinating interactions to influence behavior. When you invest your time, energy and focus to learn how to connect a brand or organization to an audience, you will master the science of influence in a way that is valuable to nearly every field.
You can earn your M.S. in IMC through either the residential program in Oxford or the online program. The courses are the same, but the online program is geared toward working professionals who need a more flexible schedule.
The priority deadline to apply is February 1, 2024 and the final deadline is March 15, 2024.
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Program Information
Program Type
Master's Program
Area of Study
Communication and Media
Duration
2 years
Degree
M.S. in Integrated Marketing Communication
Required Credit Hours
36
Hands-On Experience
IMC Connect!
This annual event connects senior leaders in IMC from both research and practice. Graduate and undergraduate students are a part of all aspects of fundraising, planning and executing the conference.
For the 2024 event, we will welcome senior communication leaders from well-known brands including Boeing, The Las Vegas Raiders, Carnival Cruise Line, St. Jude Children’s Research Hospital, Toyota of Mississippi and CVS.
Next Steps
Explore Affordability
We have a variety of scholarships and financial aid options to help make college more affordable for you and your family.
Apply to the University of Mississippi
Are you ready to take the next step toward building your legacy?