Integrated Marketing Communications

Are you a sports fan interested in promoting your favorite team or working to tell its story? Learn how to do it with our sports communication and promotion specialization.

This specialization takes a unique look at collegiate and professional sports, sports media, athlete representation, corporate involvement, and more. 

Course offerings include Foundation of Sports, Sports Promotion, Sports Media and Reporting, Sports Television Production, an internship, or any other approved sports-themed special topics course in the School of Journalism and New Media.

Do you love communicating with an audience using Instagram, YouTube, and TikTok? If you envision yourself managing social media for yourself, a brand, a company, or an organization one day, our social media specialization may be the right path for you.

This specialization examines how social media affects various aspects of our lives You’ll take courses such as Social Media in Society, Social Media Content Creation, or design your own social media-focused internship.

Maybe you want to open your own clothing store one day or write about your favorite fashion brand. If you love the art of fashion and want to learn more about the business, you can study how fashion and media are connected. 

This specialization is for those who are interested in trends, marketing, and branding in the fashion industry. You’ll take classes such as Fashion Promotion & Media as well as Fashion Merchandising and then expand your skillset with an internship, video, or photo classes.

Public relations specialists work to build and maintain a positive reputation for a company or brand. Using social media, news releases, and other strategic messaging, they shape public opinion and increase awareness about a company or organization. 

Students interested in the PR specialization will take classes such as Intro to Multimedia Writing, Public Relations, Public Relations Techniques, and PR Case Problems.

Let your inner artist create your future with our visual design specialization, where you’ll learn to use graphics and imagery to communicate messages and tell a story. 

Visual Design is for those who want to plan, visualize and create digital and printed materials for media projects. You get to take Visual Communication and then choose from courses such as 3-D Modeling, Motion Graphics, and Designing Interactivity.

If you are interested in running the show one day, the media sales and management specialization will teach you how to generate revenue as a sales professional and how to lead a team. 

This is for those interested in learning about advertising techniques and media enterprise management. You’ll take Media Sales, Media Management, and a media sales elective.

Those who love reading Vogue, Glamour, The New Yorker, People, or Garden & Gun, may have envisioned themselves working for these magazines.

With this specialization, you’ll also learn how to launch and run your own magazine. This specialization gives students experience with the content, business, and publishing aspects of the magazine industry. You’ll take classes such as Magazine Service Journalism and Magazine Service Journalism Publishing and then choose from a series of elective classes.

If you have ever envisioned working in the communications department for a hospital or writing informative stories about the latest health trends to educate the public, you may be interested in our health communications specialization.

Courses in this specialization focus on the growing field of health communication, with an emphasis on health promotion and health journalism. You’ll take classes such as Health Communication, Persuasion, and interdisciplinary options from across the campus.