B.S. in Integrated Mktg. Communications
Where creativity, marketing, and media intersect.
Real-World, Right Now!
Experience the dynamic field of Integrated Marketing Communications. It's where marketing meets creativity in a future-focused, real-world curriculum. IMC is about crafting communication across all forms of media to shape brands and influence behaviors.
Integrated marketing communications teaches students how to create and use messaging strategically within today's rapidly changing social and digital media landscape. A degree in IMC prepares graduates for multi-faceted careers in corporate, entrepreneurial, and non-profit organizations. Selecting a specialization allows students to focus on a specific area of interest in their careers.
Students prepare for marketing and communication careers in public relations, digital marketing, social media, research, design, sales, advertising, and business.
IMC graduates work in various companies nationally and internationally, including the Coca-Cola, PGA Tour, Fleishman Hillard, Burson Cohn & Wolfe, Anheuser Busch, Green Bay Packers, Home Depot, USA TODAY, ESPN, Elle Decor.
What we teach in the classroom is applied in the real world.
IMC students continue to learn outside of the classroom through internships, StudyUSA, and Study Abroad opportunities. Students test their skills in multi-media, writing, and advertising competitions.
Many students work in the Student Media Center to write for The Daily Mississippian, host a show on Rebel Radio, or be a news anchor on NewsWatch. They can also gain experience selling advertising and managing media teams in a real multi-media environment or writing for HottyToddy.com, a digital publication.
- Accelerated Law (3+3)
- Specialization - Fashion Promo. & Media
- Specialization - Health Communication
- Specialization - Magazine Publish & Mgmt
- Specialization - Media Sales and Mgmt
- Specialization - Public Relations
- Specialization - Social Media
- Specialization - Sports Comm & Promotion
- Specialization - Visual Design
B.S. in Integrated Mktg. Communications Faculty
A hallmark of our program is the interaction and strong relationships with faculty who have spent years in the marketing communications industry working for companies like Coca-Cola, M&M Mars, Allstate, Principal Financial Group, Verizon Wireless, Burson Cohn & Wolfe, Ogilvy, United Way,
and The Make-A-Wish Foundation.
A major in integrated marketing communications for the B.S. degree requires 33 semester hours of IMC and journalism courses, including a core: IMC 104, 205, 304, 306, 390, 391, 404, and 455, as well as Jour 101, 273, and 371. Students are encouraged to complete a specialization as described below.
The Ambassadors are a student organization comprised of journalism and IMC students who represent the s through recruitment, promotion, events and engagement.
Journalism and IMC students can become involved in the Society of Professional Journalists with opportunities to attend regional and national conferences.
Students may join the Public Relations Association of Mississippi and network with approximately 600 public relations professionals from advertising and public relations agencies, corporations, nonprofit organizations, government, education, industries and others.
The Ole Miss American Marketing Association also provides students with networking opportunities. And the Ole Miss SND is the student chapter of The Society for News Design, an organization for news media professionals and visual communicators. Ole Miss SND meets monthly, usually featuring hands-on skills training or an in-person/video-conference Q&A with an industry leader.