B.S. in Integrated Mktg. Communications
IMC is about using communication across all forms of media to shape brands and influence behaviors. In our program, students gain real world experience in classes. They work on projects for actual companies and clients and are taught by people with significant industry experience.
Integrated marketing communications teaches students how to strategically use messaging - written, visual, verbal or other means - to persuade and sell. It prepares graduates for multi-faceted careers in corporate communications, public relations, advertising, sales, government, nonprofits and more. Knowing how to communicate and influence others is key to advancement in any job.
We offer specializations in Sports Communication and Promotions, Visual Design, Media Sales & Management, Magazine Publishing & Management, Health Communications, Public Relations and Social Media
Our IMC program offers courses in areas including public relations, digital marketing, research, design, sales, and business. Students learn to manage coordinated communications that connect people and organizations. They conduct research for clients, implement marketing communication strategies and develop promotional campaigns.
Our graduates work at a variety of companies nationally and internationally, including the PGA Tour, Fleishman Hillard, Burson Cohn & Wolfe, Anheuser Busch, Green Bay Packers, Atlanta Hawks, Home Depot, USA TODAY, CNN, ESPN, Elle Decor, and at hospitals, nonprofits, government agencies and even the White House.
Many of our students work in the S. Gale Denley Student Media Center, where their work may be published in The Daily Mississippian (https://thedmonline.com/) newspaper or The Ole Miss yearbook. Some gain on-air experience by reporting for the campus TV station NewsWatch (http://www.newswatcholemiss.com/) or Rebel Radio.
Others choose to take classes that provide content for HottyToddy.com (https://hottytoddy.com/), a digital news and entertainment source for Ole Miss and Oxford. Students can also be interns for Hottytoddy.com
What we teach in the classroom is applied in the real world. Students often participate in national and international reporting trips covering current issues.
- Accelerated Law (3+3)
- Specialization - Fashion Promo. & Media
- Specialization - Health Communication
- Specialization - Magazine Publish & Mgmt
- Specialization - Media Sales and Mgmt
- Specialization - Public Relations
- Specialization - Social Media
- Specialization - Sports Comm & Promotion
- Specialization - Visual Design
B.S. in Integrated Mktg. Communications Faculty
A hallmark of our program is the interaction and strong relationships with faculty who have spent years in the marketing communications industry working for companies like Coca-Cola, M&M Mars, Allstate, Principal Financial Group, Zurich Insurance and top agencies, such as Burson Cohn & Wolfe, Ogilvy & Mather, and nonprofit organizations like United Way, Make-A-Wish Foundation, Girl Scouts and others.
A major in integrated marketing communications for the B.S. degree requires 33 semester hours of IMC and journalism courses, including a core: IMC 104, 205, 304, 306, 390, 391, 404, and 455, as well as Jour 101, 273, and 371. Students are encouraged to complete a specialization as described below.
The Ambassadors are a student organization comprised of journalism and IMC students who represent the s through recruitment, promotion, events and engagement.
Journalism and IMC students can become involved in the Society of Professional Journalists with opportunities to attend regional and national conferences.
Students may join the Public Relations Association of Mississippi and network with approximately 600 public relations professionals from advertising and public relations agencies, corporations, nonprofit organizations, government, education, industries and others.
The Ole Miss American Marketing Association also provides students with networking opportunities. And the Ole Miss SND is the student chapter of The Society for News Design, an organization for news media professionals and visual communicators. Ole Miss SND meets monthly, usually featuring hands-on skills training or an in-person/video-conference Q&A with an industry leader.