B.S. in Integrated Mktg. Communications
Where creativity, marketing, and media intersect.
Real-World, Right Now!
Experience the dynamic field of Integrated Marketing Communications. It's where marketing meets creativity in a future-focused, real-world curriculum. IMC is about crafting communication across all forms of media to shape brands and influence behaviors.
IMC students learn to create & use messaging strategically within today's changing social & digital landscape. We prepare graduates for careers in corporate, entrepreneurial, and non-profit organizations. Selecting a specialization allows students to focus on a specific area of interest.
Students prepare for marketing & communication careers in PR, digital marketing, social media, design, sales, advertising, & business. IMC graduates work for various companies nationally and internationally, including Coca-Cola, PGA Tour, Fleishman-Hillard, Anheuser-Busch, ESPN, and more.
Students can learn outside of the classroom through internships and Study Abroad opportunities. We also offer opportunities through our Student Media Center where you can work for the student-run newspaper, news station, radio station, or yearbook. Visit smc.olemiss.edu for more info
- Accelerated Law (3+3)
- Specialization - Fashion Promo. & Media
- Specialization - Health Communication
- Specialization - Magazine Publish & Mgmt
- Specialization - Media Sales and Mgmt
- Specialization - Public Relations
- Specialization - Social Media
- Specialization - Sports Comm & Promotion
- Specialization - Visual Design
B.S. in Integrated Mktg. Communications Faculty
A hallmark of our program is the interaction and strong relationships with faculty who have spent years in the marketing communications industry working for companies like Coca-Cola, M&M Mars, Allstate, Principal Financial Group, Verizon Wireless, and The Make-A-Wish Foundation.
A major in integrated marketing communications for the B.S. degree requires 33 semester hours of IMC and journalism courses, including a core: IMC 104, 205, 304, 306, 390, 391, 404, and 455, as well as Jour 101, 273, and 369. Students are encouraged to complete a specialization as described below.
Represent our school as an ambassador, network with professionals through the Public Relations Student Society (PRSSA) or learn new skills through Society for News Design. We offer opportunities to grow your passions outside of the classroom.