The Ole Miss Brand
The Ole Miss brand defines how we communicate who we are, what we value, and what makes us distinctive.
We Are
Our brand is more than a logo. Rather, our brand is the totality of our audiences' experiences. It is the foundation for how we communicate who we are, what we value and the role we serve in Mississippi and beyond.
And we exist to serve as a resource to our campus and community. Our goal is to help you tell our university's story and serve as a brand ambassador.
We invite you to review the resources that we've created on this page and contact us should you need help.
Brand Portal & Digital Depot
Brand Toolbox
Great design is in our DNA.
Our Graphic Design team works closely with campus partners to create high-quality print and digital materials for marketing, alumni communications, campus promotions, national advertising and more.
From brochures and posters to digital ads, viewbooks, newsletters, magazines and social media graphics, our designers create engaging materials that bring the Ole Miss brand to life.
Explore brand components
Logos
Our university is represented at the highest level by our logos and marks. These marks act as a signature, an identifier and a stamp of quality.
Colors
Our color palette helps people identify our brand at a glance. The way we use our colors contributes to the mood for our communications, bringing energy and pride to each of our pieces.
Typography
Typography is a vehicle for our brand voice, contributing to how our messages are read and communicated.
Brand Resources
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Writing for Ole Miss
Consistent writing helps us tell the Ole Miss story with a clear, recognizable voice. Explore resources for writing and editing university communications, including the UM Copy Style Guide and Brand Guidelines, which provide guidance on editorial standards, tone, voice and how we communicate the Ole Miss brand across platforms.
Copy Style Guide Brand Voice | Page 21 -
Photo & Video
Strong visual storytelling helps bring the Ole Miss experience to life. Request photography, video and other visual assets through our Brand Asset Request Form.
Brand Asset Request Form Photo Request Form Video Request Form -
Web and Email
Create digital communications that are accessible, effective and consistent with university standards. Explore resources for web governance, digital tools, website best practices, accessibility and email communications.
Access to Digital Tools Web Governance Best Practices and Web Standards Best Practices for Email -
Social Media
Find resources, guidance and opportunities to help you manage university social media and create engaging content for your audiences.
Register an Official Ole Miss Social Media Account Guidelines for Ole Miss Accounts Best Practices for Personal Accounts -
Communications
Find resources for communicating with your audiences, from campus-wide messaging to digital displays and university storytelling.
Campus Communication Guide Hotty Toddy TV Communicators' Network -
Brand Templates
Create polished, on-brand communications with ready-to-use templates designed for the Ole Miss brand. Browse customizable templates for presentations, social media, and more.
View Our Brand Templates Canva for Teams -
Stationary
Order official Ole Miss stationery such as business cards, letterheads, envelopes, nametags, and more through our Digital Storefront.
Purchase Business Stationary
Need help?
Can’t find what you’re looking for or have a question about the Ole Miss brand, brand guidelines or creating an on-brand communication? Our team is here to help.
Brand Services
Sam-Gerard Hall