Brand Personality

Our brand personality plays a key role in how we communicate with our audiences.

A Rich and Complex History

Ole Miss is more than a university. We're a living library of stories waiting to be told. A testament to institutional will. A pathway to a more prosperous future. 

We're the home of the blues and countless literary legends. We have a history of making history. 

Every chapter, lesson, and breakthrough has informed who we are today:

  • We're dedicated to educating the state of Mississippi and beyond.
  • We continue to perservere through adversity to grow toward something bigger. 

Why? Because we're rebels. 

In a region where our impact is felt everywhere, we aren't defined by a single location, a single direction, or a single dream. We move the world forward, driving the pace at every turn, through our stories. 

  • Through our stories we inspire new ways of thinking, new conversations, generating ground-breaking connections and ideas. When we tell the histories of Ole Miss and the stories of graduate success, we continue to prove that Ole Miss is where history is made. 

Our Personality

Personality is what humanizes our brand. These characteristics and qualities define the way our communications should look, feel, and sound. They shape every part of the Ole Miss brand.
Students posing with rebel football t-shirts.

Red - Passionate Enthusiast

We have true passion for this place, what we do and those we serve. We're energretic and vibrant.

Tell a passionate enthusiast story
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 Student teaches a Chinese workshop.

Purple - Caring Provider

Committed to providing the best possible experience for every member of community.

Tell a caring provider story
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Student pulls medicine into a syringe.

Blue/Pink - Inspired Leader

Ole Miss prepares generations of people to make the world a better place, starting in Mississippi.

Tell and inspired leader story