Undergraduate

Sport Management, B.A.S.M.

Gain the knowledge and skills to lead in the dynamic world of sport management. The Bachelor of Arts in Sport Management covers everything from legal issues and facility planning to marketing and finance, preparing you for careers in professional, college, and community sports.

Bachelor of Arts in Sport and Recreation Administration student talks to a group on a track.

About the Bachelor of Arts in Sport Management

Sport Management majors specialize in understanding all of the intricate details that go into making professional, college, and community sport and recreation possible—legal issues, facilities planning, operations management, the business of sports, sport marketing communications, sport economics and finance, and programming, just to name a few.

  • Sport Management prepares students to be future leaders in the large, diverse, and evolving industry of sports management.

Our program combines traditional classroom education with service-learning interdisciplinary approaches and provides a quality academic setting for Sport Management majors to learn and prepare for an exciting profession.

On this Page…

    Program Information

    Degree

    B.S. in Sport Management

    Emphases

    N/A

    Required Credit Hours

    120

    Program Type

    Major

    Minor

    Program Location

    Oxford

    Online

    Duration

    4 years

    Explore Everything Sport Management Has to Offer

    Sport Management isn't just a bachelor's degree. Students can choose to focus on a specific elective, pick Sports and Recreation as a minor, or take the fast track into a graduate degree.

    To successfully complete the Sport Management Minor, students must complete the following courses:
    • SM 2700: The Business of Sport
    • SM 2110: Sport Marketing
    • SM 3300: Sport Governance and Policy
    • SM 3700: Sport Economics and Finance
    • SM 2250: Design and Maintenance of Facilities
    • SM 4750: Legal Aspects of Sport

    Combine contemporary evidence-based education with experiential opportunities that prepare you to administer sport and recreation programs and organizations within the public, not-for-profit, and private sectors.

    • Sport Management majors will learn and develop sport and recreation program administration competencies to pursue careers in the sport, recreation, tourism, health and related professions.
    • Students will get hands-on experience in planning, programming, administering, evaluating, and analyzing sport and recreation programs and organizations.

    Degree options (Internship, Thesis or Non-thesis) allow for specialization based on your personal career goals.

     

    We’ve Made Some Changes!

    Our Sports and Recreation Administration degree programs are now the B.S. and M.S. in Sport Management. This change comes with new courses, new ways of thinking, and new opportunities.

    Learn more about Sport Management at UM

    What does Sport Management look like in the job market?

    62K

    Median income for Park Managers in 2022.

    82K

    Median income for Recreation Coordinator in 2022.

    13K

    Jobs for Sports Agents in 2022.

    329K

    Connect with a Sport Management major

    Curious about life as a Sport Management major at Ole Miss? Get the inside scoop from a current student!

    Emma Grace MacCellan

    Emma Grace MacCellan

    • Greek Life

    Why did you choose your major?

    See Emma Grace’s Answer

    Stay up to date with Sport Management at UM!

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    Ole Miss SRA (@olemisssra) • Instagram photos and videos

     

    Learn more about the Bachelor of Arts in Sport Management

    Angie and Mylene are Academic advisors for the BA in Sport Management. 

    Angie Gurner

    Academic Advisor, Department of Kinesiology and Sport

    Mylene Cromwell

    We're always happy to help answer your questions about Sport Management

    Don't hesitate to get in touch!

    Mylene Cromwell

    Academic Advisor II

    Next Steps

    Explore Affordability

    We have a variety of scholarships and financial aid options to help make college more affordable for you and your family.

    Apply to the University of Mississippi

    Are you ready to take the next step toward building your legacy?