Media and Communication, B.A.
Shape the next generation of media professionals, analysts, and leaders.
“Before you can communicate withclarity, compassion, and conviction, youhave to learn how to listen. Media andCommunication students develop thecuriosity and critical thinking needed tounderstand others as well as the creative skills to share ideas that matter.”
Dr. Graham Bodie
Professor in Media and Communication
About the Bachelor Arts in Media and Communication
This program equips students with the tools to excel in a rapidly evolving media landscape through a combination of theory-driven coursework and hands-on opportunities.
In an era where machines excel at many tasks, this degree focuses on the irreplaceable value of creative and critical thinking—skills that only humans can bring to the table. Students learn to analyze complex problems, craft innovative solutions, and communicate effectively in ways that resonate deeply. These capabilities set graduates apart, preparing them to lead with insight and originality in industries transformed by technology.
Why Choose This Degree?
Comprehensive Training: Explore topics such as research-driven problem-solving, the impact of AI, emerging technologies, and digital communication.
Hands-On Learning: Apply your skills in internships, capstone projects, and student-run initiatives.
Leadership Focus: Learn how to think critically and innovate within local and global contexts.
Path to Advanced Studies: This degree provides a strong foundation for graduate programs in media studies, communication research, political communication, and more.
Real-World Experience
The program emphasizes experiential learning, with opportunities to engage in projects that address industry challenges. Students can participate in:
- Professional and digitally focused storytelling through specialized courses.
- Themed internships, including opportunities in major media hubs and research institutions.
- Collaborative initiatives such as media strategy projects, event promotions, and independent publications.
Advanced Technological Skills
This program ensures students develop cutting-edge technological proficiency. From AI-driven communication tools to digital content creation platforms, students graduate prepared to meet the demands of today’s tech-savvy media industry. Courses include hands-on learning with emerging technologies and their application in communication strategies.
On this Page…
Program Information
Degree
B.A. in Media and Communication
Specializations
Fashion Promotion and Media ;
Health Communication ;
Media Sales and Management ;
Public Relations ;
Social Media ;
Sports Communication and Promotion ;
Visual Design
Required Credit Hours
120
Program Type
Major
Program Location
Duration
4 Years
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Specialize in What You Love
Graduates of the B.A. in Media and Communication program are equipped to apply their expertise in areas aligned with a wide array of career paths and opportunities
Gain skills in media analysis, consulting, and academic research
Target jobs include: Media Analyst, Communication Researcher, Media Studies Professor, Media Consultant, Media Sociologist, Critic and Advocate
Master the art of political strategy, public outreach, and government relations
Target jobs include: Press Secretary, Lobbyist, Political Journalist, Campaign Manager, Government Communications Specialist, Government Affairs Specialist, Non-profit Communication Director, Speechwriter, Digital Media Analyst, Liaison Officer.
Focus on interpersonal communication, digital strategies, and organizational messaging
Target jobs include: Interpersonal Communication Researcher and Practitioner, , Corporate Communication Specialist, Conflict Resolution Mediator, Digital and AI Communication Expert and Practitioner, Community Outreach Coordinator.
Explore global media systems and cross-cultural engagement
Target jobs include: Global Media Expert, Global Communication Consultant, Cross-Cultural Communication Advisor, Cross-Cultural Content Creator, Public Diplomacy Officer, Study Abroad Program Coordinator, Social Integration Specialist.
Explore. Innovate. Lead.
Explore media. Create change. Lead your future.
The Media and Communication major is for students who want to think big, ask sharp questions, and create real impact. You’ll get hands-on experience with media tools, learn how AI and technology are changing communication, and build the skills to stand out in a variety of career fields—from digital media to politics to global storytelling. This isn’t just about content—it's about making your voice matter in a fast-changing world.
Career Opportunities
- Global Communication Consultant
- Press Secretary
- Campaign Manager
- Media Analyst
- Media Consultant
- Communications Researcher
Featured Courses
Next Steps
Explore Affordability
We have a variety of scholarships and financial aid options to help make college more affordable for you and your family.
Apply to the University of Mississippi
Are you ready to take the next step toward building your legacy?