Undergraduate

AI in Communication, Minor

Learn to use artificial intelligence to create, analyze and improve communication while exploring the technology, data and ethics behind it.

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Minor in AI in Communication

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How the AI in Communication Minor Prepares You for the Future of Communication

The minor in AI in communication prepares students for the future of communication, by teaching them to:

Understand how AI works: Students learn the basics of common AI tools and approaches, and know which ones are best suited for different communication tasks.
Build AI-powered communication workflows: Students use AI tools to plan and complete real-world media and corporate communication projects, from idea development to final delivery. Evaluate AI-generated content: Learn how to judge AI outputs for accuracy, quality, bias, and effectiveness using testing, analytics, and clear evaluation criteria.
Use AI responsibly: Students apply ethical and legal standards related to accuracy, attribution, copyright, transparency, privacy, and accessibility. Create communication for different audiences: Use AI to help develop messages that meet audience needs while supporting an organization’s brand, goals, and reputation.
Create and improve professional content: Students work with AI to develop, edit, and refine text, images, and other media while maintaining strong standards for clarity, tone, inclusivity, and accuracy.
Work with data and AI-generated insights: Students interpret basic data and metrics, recognize limitations such as bias and inaccurate AI responses, and explain findings clearly to non-technical audiences.

Why Should Students Choose the AI in Communication minor?

Students choose this minor to develop practical, portfolio-ready skills and stand out in roles across journalism, media, marketing, public affairs, and related fields, where strong AI literacy is now expected.

The AI in Communication minior is an interdisciplinary program open to all majors.

Talk to your academic advisor today to see if this minor is the best fit for your degree path.

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Program Information

Degree

N/A

Required Credit Hours

Program Type

Minor

Program Location

Oxford

School

School of Journalism and New Media

What are the Required Courses for the AI in Communication Minor?

Here are the courses you'll take to earn your Minor in AI in Communication.

See the Course Catalog

SJNM 2010: AI in Media and Communication

3 credits

Artificial intelligence is transforming the media landscape from how news isgathered and distributed to how audiences are targeted and engaged. This courseoffers a critical and hands-on introduction to the technologies, tools, andethical issues surrounding AI in media industries. Students will explore howmachine learning, natural language processing, and generative AI tools arereshaping content creation, distribution, personalization, and audienceanalytics. Through a mix of readings, lectures, guest speakers, and project-based assignments, students will analyze real-world case studies fromjournalism, entertainment media, advertising, and public relations. Studentswill also gain hands-on experience using AI tools to create media, criticallyassess their output, and debate the implications of automation, algorithmicbias, data privacy, misinformation, and labor disruption in creative industries.This course helps students to both critically evaluate and strategically engagewith AI tools, not just as consumers of media but as media makers, scholars, andfuture leaders in the field.

CISE 1005: Foundations of Artificial Intelligence

3 credits

This course introduces students to artificial intelligence (AI) and how it isused in everyday life. The coverage of AI technologies is presented, andethical, social, and legal issues are introduced.This course provides an introduction to the field of artificial intelligence(AI), exploring its history, current applications, and potential futuredevelopments. Students will begin by defining AI and examining its historicalroots before moving into an in-depth study of machine learning (ML) principlesand techniques. The course incorporates real-world case studies to illustrateAI's impact across industries and examines the ethical, societal, andtechnological implications of AI adoption. Through discussions, assignments, andexaminations, students will develop a critical understanding of AI capabilities,limitations, and future directions.

SJNM 4996: Media and Communication Capstone

3 credits

In-depth study of a particular issue or theme in media and communication. Integrates previous work in the discipline, focuses on research and presentation of research.

Which Majors Can You Pair With Your AI in Communication Minor?

Maximize your experience by pairing your AI in Communication minor with one of these relevant majors.

UG

Media and Communication, B.A.

Shape the next generation of media professionals, analysts, and leaders.

Oxford

UG

Integrated Marketing Communications, B.S.

Learn how to strategically communicate in the nation’s largest undergraduate Integrated Marketing Communications (IMC) program. This versatile degree will prepare you for careers in advertising, marketing, public relations, social media and more!

Oxford
Tupelo
DeSoto

UG

Marketing, B.B.A.

Go inside consumers’ minds as you learn to promote, develop, and sell products with a B.B.A. in Marketing from Ole Miss.

Oxford

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