AI in Communication, Minor

The minor in AI in communication prepares students for the future of communication, by teaching them to:

• Understand how AI works: Students learn the basics of common AI tools and approaches, and know which ones are best suited for different communication tasks.
• Build AI-powered communication workflows: Students use AI tools to plan and complete real-world media and corporate communication projects, from idea development to final delivery. Evaluate AI-generated content: Learn how to judge AI outputs for accuracy, quality, bias, and effectiveness using testing, analytics, and clear evaluation criteria.
• Use AI responsibly: Students apply ethical and legal standards related to accuracy, attribution, copyright, transparency, privacy, and accessibility. Create communication for different audiences: Use AI to help develop messages that meet audience needs while supporting an organization’s brand, goals, and reputation.
• Create and improve professional content: Students work with AI to develop, edit, and refine text, images, and other media while maintaining strong standards for clarity, tone, inclusivity, and accuracy.
• Work with data and AI-generated insights: Students interpret basic data and metrics, recognize limitations such as bias and inaccurate AI responses, and explain findings clearly to non-technical audiences.

Why Should Students Choose the AI in Communication minor?

Students choose this minor to develop practical, portfolio-ready skills and stand out in roles across journalism, media, marketing, public affairs, and related fields, where strong AI literacy is now expected. 

• The AI in Communication minior is an interdisciplinary program open to all majors.

Talk to your academic advisor today to see if this minor is the best fit for your degree path.