National Center for Narrative Intelligence
The National Center for Narrative Intelligence (NCNI) at the University of Mississippi is an interdisciplinary research and consulting center focused on the origins, evolution and spreading of narratives in today’s world. As the first and only center of its kind in the United States, NCNI convenes leaders and experts across academic, government and commercial sectors as they gather data, pool insights, share strategies and advance the field.
Our Research
Foundational Research
NCNI serves as a connection point and clearinghouse for researchers across institutions, who collaborate in working groups. NCNI experts are defining and pursuing the field’s fundamental areas of inquiry.
Applied Research
NCNI brings research insights into the real world, working with partners in government and private industry to solve problems and deepen understanding. It adds expertise in areas like public policy and strategic communication, helping leaders respond to narratives effectively.
Workforce Development
NCNI equips decision-makers and their teams to understand how narratives affect audiences’ thoughts and behavior, and provides training on ways to ethically advance counter-narratives. Its scope includes a focus on preparing students and young professionals to apply narrative intelligence in the workplace.
Consulting
NCNI collaborators help organizations effectively employ tools and technologies to track and analyze narratives in real time and at scale. Its experts equip teams to understand the potential and limitations of these tools, so that human decision-makers are in control of how they apply AI-sourced insights.