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Eun Kyong Choi

Interim Chair and Associate Professor of Nutrition and Hospitality Management

Eun Kyong Choi

Dr. Choi is an Associate Professor of Nutrition and Hospitality Management with a teaching and research focus on hotel management, marketing, consumer behavior, and hospitality education.

Research Interests

  • Hotel Management
  • Hospitality Marketing
  • Consumer Behavior
  • Hospitality Education

Biography

Dr. Eun-Kyong (Cindy) Choi earned a Ph.D. in Hospitality Administration from Texas Tech University and an M.S. in Hospitality Management from Florida International University. Dr. Choi is a Certified Hospitality Educator (CHE) and holds the Certification in Hospitality Industry Analytics (CHIA).

Dr. Choi brings a wealth of expertise to the field, specializing in hotel management, service quality management, and hospitality education. Her dynamic industry background showcases her contributions to renowned establishments including the Mandarin Oriental Hotel in Miami, Florida; the Ritz-Carlton Hotel in Seoul, South Korea; the COEX InterContinental Hotel in Seoul, South Korea; and the Laforet Zao Resort & Spa in Sendai, Japan. In addition, her impactful research has appeared in esteemed scholarly journals, including the International Journal of Contemporary Hospitality Management and the International Journal of Hospitality Management.

Publications

Dr. Choi has extesive list of co-authored publications in peer reviewed journals, including:
  • Ciftci, O., Choi, E.-K., & Berezina, K. (2021). Let’s face it: Are customers ready for facial recognition technology at quick-service restaurants? International Journal of Hospitality Management, 95, 102941. https://doi.org/10.1016/j.ijhm.2021.102941 
  • Ahn, J., Choi, E.-K., & Joung, H.-W. (2022). Promoting hotel upselling: The effect of message appeal and delivery setting on consumer attitude and purchase intention. Journal of Hospitality and Tourism Management, 52, 295-303.
  • Fu, W., Choi, E.-K., & Kim, H. S. (2022). Text mining with network analysis of online reviews and consumers’ satisfaction: A case study in Busan wine bars. Information, 13(3), 127.
  • Choi, H., Joung, H.-W., Choi, E.-K., & Kim, H.-S. (2022). Understanding vegetarian customers: The effects of restaurant attributes on customer satisfaction and behavioral intentions. Journal of Foodservice Business Research, 25(3), 353-376.
  • Hong, C., Choi, H., Choi, E.-K., & Joung, H.-W. (2021). Factors affecting customer intention to use online food delivery services before and during the COVID-19 pandemic. Journal of Hospitality and Tourism Management, 48, 509-518
  • Ciftci, O., Choi, E.-K., & Berezina, K. (2021). Let’s face it: Are customers ready for facial recognition technology at quick-service restaurants? International Journal of Hospitality Management, 95, 102941.
  • Fernando, A. L., Berezina, K., & Choi, E.-K. (2021). Food waste management: Does information technology matter in food waste? Journal of Hospitality & Tourism Cases, 9(1), 18-22.
  • Jo, J., Choi, E.-K., & Taylor, J. (2020). Challenges and benefits of implementing green practices at a restaurant. Journal of Hospitality & Tourism Cases, 8(3), 34-39.
  • Choi, H., Choi, E.-K., Yoon, B., & Joung, H.-W. (2020). Understanding food truck customers: Selection attributes and customer segmentation. International Journal of Hospitality Management, 90, 102647.
  • Ahn, J., Choi, E.-K., & Joung, H.-W. (2020). Does gender moderate the relationship among festival attendees’ motivation, perceived value, visitor satisfaction, and electronic word-of-mouth? Information, 11(9), 412
  • Soifer, I., Choi, E. K., & Lee, E. (2020). Do hotel attributes and amenities affect online user ratings differently across hotel star ratings? Journal of Quality Assurance in Hospitality & Tourism, 22(5), 539-560.
  • Ahn, J., Kim, K., Choi, H., & Choi, E.-K. (2020). Surviving the minimum wage increase: A case study of an independent restaurant. Journal of Hospitality & Tourism Cases, 8(1), 59-67.
  • Ciftci, O., Choi, E.-K., & Berezina, K. (2020). Customer intention to use facial recognition technology at quick-service restaurants. E-Review of Tourism Research, 17(5), 753-763

Courses Taught

  • NHM 222 Hospitality Applied Experience
  • NHM 261 Principles of Hotel Operations
  • NHM 484 Internship in Hospitality
  • NHM 491 Hotel Management and Analytics
  • NHM 525 Research I - Principles of Research
  • NHM 662 Advanced Hotel Operations
  • NHM 740 Consumer Behavior in the Hospitality Industry

Education

Ph.D. Hospitality Administration, Texas Tech University (2013)