Undergraduate

Marketing, B.B.A.

Go inside consumers’ minds as you learn to promote, develop, and sell products with a B.B.A. in Marketing from Ole Miss.

Female student in a pink jacket giving a presentation.

About the Bachelor of Business Administration in Marketing

Great products and services need customers and customers need great products and services. In the Bachelor of Business Administration (B.B.A) in Marketing program at the University of Mississippi’s (Ole Miss) School of Business Administration, you’ll learn how to introduce buyers to things they need while also helping organizations tailor what they offer to meet the demands of the marketplace. This fast-paced industry rewards students who are as eager to engage their creative side as their detail-oriented, analytical side while interacting with both clients and colleagues.

What to Expect

Today’s marketing landscape is far different from the one you’d have encountered 10 years ago — or the one you’ll work in 10 years from now. The B.B.A. in Marketing from Ole Miss gives you the up-to-the-minute knowledge you need to enter the field while also providing the flexibility to adapt to new trends.  

That’s exactly what you can expect from a School of Business Administration classified among the world’s best. Just 5 percent of the world’s business schools are accredited by the AACSB, and we’re among them. It’s a designation that ensures you’re getting an education informed by best practices — and one that employers respect when you enter the job market. 

While at Ole Miss, your classes teach you time-honored concepts as well as emerging trends. Learn to research and analyze markets, design innovative products and services, communicate value using social media and other technologies, and more. 

On this Page…

    Program Information

    Degree

    B.B.A. in Marketing

    Emphases

    Marketing

    Required Credit Hours

    120 Hours

    Program Type

    Major

    Minor

    Program Location

    Oxford

    Duration

    4 Years

    B.B.A. in Marketing Highlights

    An Ole Miss student takes part in a group discussion with fellow students.

    Develop a Diverse Skill Set

    Businesses need marketing to generate revenue — but marketers need to understand how businesses operate to be effective. Get a 360-degree overview at Ole Miss. 

    Two Ole Miss students studying together in a common area.

    Build Connections Across Disciplines

    Every organization relies on marketing to convince others of the value they provide. Learn how to tell those stories with a marketing minor.  

    Did You Know?

    82%

    of B.B.A. in Marketing students are employed upon graduation.

    8%

    growth projected for Advertising, Promotions, and Marketing Manager roles through 2033 by the Bureau of Labor Statistics.

    Curriculum

    See the courses you'll take to earn a B.B.A. in Marketing or a minor in Marketing.

    Before you can be an effective marketer, you need to know how a business works. The School of Business Administration’s core curriculum includes classes in economics, marketing, management, operations, and other areas. 

    Review the basic principles, major functions, and principal institutions of marketing using case studies, online simulations, and other hands-on projects. Courses include Professional Selling and Relationship Marketing, Marketing Policy and Strategy, Marketing Research, and more. Learn about topics such as: 

    • Assessing Alternative Research Methods 
    • Collecting Primary Data 
    • Consumer Behavior 
    • Social Responsibility and Ethics 
    • Strategy and Management 
    • Value Chains 

    Review the general structure and list of courses for the marketing major. 

    A minor in marketing consists of the following courses:

    • GB 350: Essentials of Marketing or Mktg 351: Marketing Principles
    • Plus five additional marketing (Mktg) courses of which four must be at least 300 level or above.

    Students are required to maintain a 2.0 or higher grade-point average in the courses applied to the minor.

    Areas of Emphasis

    Customize your B.B.A. in Marketing with an emphasis in professional sales, digital marketing strategy, global supply chain management, or marketing analytics, gaining specialized skills to excel in your chosen field.

    Prepare for a career in business-to-business sales. Study influence and persuasion, salesforce management, client negotiations, account management, and business development. 

    Learn more about Professional Sales by visiting the catalog.

    In an online-all-the-time world, digital skills aren’t optional. Learn about search engine optimization, digital marketing analytics, social media management, content strategy/management, brand engagement, and consumer/behavioral analytics. 

    Learn more about Digital Marketing Strategy by visiting the catalog.

    Learn to manage the supply and demand sides of the marketing equation in this track, which focuses on sales, customer relationship management, logistics, and operations. 

    Learn more about Global Supply Chain Mgmt. by visiting the catalog.

    It takes more than instincts to get ahead in the marketplace. Learn how data can help you make marketing decisions and assess marketing effectiveness. Using industry-standard software for analytical tasks, master how to prepare and manage data sets, explore consumer and market data, and utilize predictive modeling. 

    Learn more about Marketing Analytics by visiting the catalog.

    Admissions Requirements

    Entering freshmen must submit an application, complete the required units of the Mississippi College Preparatory Curriculum (CPC), and provide a high school core GPA and either an ACT or SAT score.  

    Ole Miss grants admission on a rolling basis until the university reaches capacity. For best consideration, apply before April 1 of your senior year.

    Careers With a Marketing Degree

    • Advertising and Communication
    • Business Development
    • Consumer Behavior
    • Data Analytics
    • Distribution Management
    • General Marketing
    • Innovatio
    • Market Research
    • Omni-Channel Retailing
    • Professional Sales and Negotiation
    • Public Relations
    • Relationship Management

    4 Year Action Plan

    Explore our tailored framework designed to guide you through each year of your undergraduate journey. Make an appointment with our Business School Career Services team to discuss your individual career action plan. 

    • Connect on Campus: Participate in the Business School’s Welcome Week Fair: Open for Business. Get involved on campus by joining a business school club or another organization of interest.
    • Discover Your Strengths, Interests, and Values: Use the Career Center’s career exploration tools to evaluate your interests, values, and possible career paths. 
    • Explore Your Major and Career Options: Strategically choose your electives to spark career interests. 
    • Register on the Career Databases— Handshake and College Central Network
    • Obtain part-time, summer, or volunteer jobs to gain experience and explore possible careers.
    • Conduct informational interviews with people working in occupations of interest to ask questions about careers while making valuable contacts

    • Engage in experiences related to your career interests and major, such as internships, summer jobs, part-time jobs, service learning, volunteerism, and study abroad
    • Obtain a leadership position with your student organization. 
    • Research companies, industries, or graduate schools of interest. Prepare for graduate school entrance exams or other industry certifications. 
    • Network and build professional relationships.
    • Update your resume, cover letter, LinkedIn profile, and social media presence.

    • Polish your personal branding image (resume, cover letter, business cards, online presence). 
    • Consult experts in your field through informational interviews.  Master your field of study and remain knowledgeable of industry trends. 
    • Practice talking about your accomplishments, transferable skills, and qualifications. 
    • Research companies, industry leaders and jobs you might want. Good information makes good decisions.
    • Book an appointment with the Business School Career Team to review your application materials.

    Marketing Certifications

    The Marketing and Entrepreneurship programs offer courses that help students prepare for industry-recognized certifications.
    • MKTG 360 covers MO-200 Microsoft Excel Associate and MO-201 Excel Expert, though the exams are optional due to a $100 fee.
    • MKTG 353 includes Google AdWords in class exams, while MKTG 371 requires Google Analytics – Beginners and the Hootsuite Platform Certification, with the Hootsuite Social Media Certification available for extra credit.
    • MKTG 458 requires the HubSpot Sales Management Certification for credit.
    • ENTR 411 incorporates CAPM Project Management exam preparation (details here).
    • MKTG 488/496 prepare students for R-language and Tableau Desktop Certification, while MKTG 465 includes Nielsen’s Commspoint Media Plan training.

    These certifications help students build practical skills for their careers.

    Navigating Marketing Career Paths

    A career in marketing offers a diverse range of opportunities, from traditional roles like market research analysts and brand managers to emerging positions in digital marketing and social media strategy. With the rise of digital media, marketing roles increasingly demand creativity, analytical skills, and adaptability to evolving trends and technologies.

    For a more comprehensive look at this major, check out “What Can I Do With This Major?

    Photo of Clair Sahs sitting on a bench

    Why I Chose Ole Miss

    “It feels like its own little community. The professors at the business school want to see you succeed and go above and beyond to help you get there. The amount of support the school gives you is unreal.”

    Claire Sahs

    Undergraduate Marketing Major

    Next Steps

    Explore Affordability

    We have a variety of scholarships and financial aid options to help make college more affordable for you and your family.

    Apply to the University of Mississippi

    Are you ready to take the next step toward building your legacy?