Marketing, B.B.A.
Go inside consumers’ minds as you learn to promote, develop, and sell products with a B.B.A. in Marketing from Ole Miss.
About the Bachelor of Business Administration in Marketing
Great products and services need customers and customers need great products and services. In the Bachelor of Business Administration (B.B.A) in Marketing program at the University of Mississippi’s (Ole Miss) School of Business Administration, you’ll learn how to introduce buyers to things they need while also helping organizations tailor what they offer to meet the demands of the marketplace. This fast-paced industry rewards students who are as eager to engage their creative side as their detail-oriented, analytical side while interacting with both clients and colleagues.
What to Expect
Today’s marketing landscape is far different from the one you’d have encountered 10 years ago — or the one you’ll work in 10 years from now. The B.B.A. in Marketing from Ole Miss gives you the up-to-the-minute knowledge you need to enter the field while also providing the flexibility to adapt to new trends.
That’s exactly what you can expect from a School of Business Administration classified among the world’s best. Just 5 percent of the world’s business schools are accredited by the AACSB, and we’re among them. It’s a designation that ensures you’re getting an education informed by best practices — and one that employers respect when you enter the job market.
While at Ole Miss, your classes teach you time-honored concepts as well as emerging trends. Learn to research and analyze markets, design innovative products and services, communicate value using social media and other technologies, and more.
On this Page…
Program Information
Degree
B.B.A. in Marketing
Emphases
Marketing
Required Credit Hours
120 Hours
Program Type
Major
Minor
Program Location
Duration
4 Years
B.B.A. in Marketing Highlights
Develop a Diverse Skill Set
Businesses need marketing to generate revenue — but marketers need to understand how businesses operate to be effective. Get a 360-degree overview at Ole Miss.
Build Connections Across Disciplines
Every organization relies on marketing to convince others of the value they provide. Learn how to tell those stories with a marketing minor.
Did You Know?
of B.B.A. in Marketing students are employed upon graduation.
growth projected for Advertising, Promotions, and Marketing Manager roles through 2033 by the Bureau of Labor Statistics.
Curriculum
Before you can be an effective marketer, you need to know how a business works. The School of Business Administration’s core curriculum includes classes in economics, marketing, management, operations, and other areas.
Review the basic principles, major functions, and principal institutions of marketing using case studies, online simulations, and other hands-on projects. Courses include Professional Selling and Relationship Marketing, Marketing Policy and Strategy, Marketing Research, and more. Learn about topics such as:
- Assessing Alternative Research Methods
- Collecting Primary Data
- Consumer Behavior
- Social Responsibility and Ethics
- Strategy and Management
- Value Chains
Review the general structure and list of courses for the marketing major.
A minor in marketing consists of the following courses:
- GB 350: Essentials of Marketing or Mktg 351: Marketing Principles
- Plus five additional marketing (Mktg) courses of which four must be at least 300 level or above.
Students are required to maintain a 2.0 or higher grade-point average in the courses applied to the minor.
Areas of Emphasis
Learn more about Professional Sales by visiting the catalog.
In an online-all-the-time world, digital skills aren’t optional. Learn about search engine optimization, digital marketing analytics, social media management, content strategy/management, brand engagement, and consumer/behavioral analytics.
Learn more about Digital Marketing Strategy by visiting the catalog.
Learn to manage the supply and demand sides of the marketing equation in this track, which focuses on sales, customer relationship management, logistics, and operations.
Learn more about Global Supply Chain Mgmt. by visiting the catalog.
It takes more than instincts to get ahead in the marketplace. Learn how data can help you make marketing decisions and assess marketing effectiveness. Using industry-standard software for analytical tasks, master how to prepare and manage data sets, explore consumer and market data, and utilize predictive modeling.
Learn more about Marketing Analytics by visiting the catalog.
Admissions Requirements
Entering freshmen must submit an application, complete the required units of the Mississippi College Preparatory Curriculum (CPC), and provide a high school core GPA and either an ACT or SAT score.
Ole Miss grants admission on a rolling basis until the university reaches capacity. For best consideration, apply before April 1 of your senior year.
Careers With a Marketing Degree
- Advertising and Communication
- Business Development
- Consumer Behavior
- Data Analytics
- Distribution Management
- General Marketing
- Innovatio
- Market Research
- Omni-Channel Retailing
- Professional Sales and Negotiation
- Public Relations
- Relationship Management
4 Year Action Plan
Explore our tailored framework designed to guide you through each year of your undergraduate journey. Make an appointment with our Business School Career Services team to discuss your individual career action plan.
- Connect on Campus: Participate in the Business School’s Welcome Week Fair: Open for Business. Get involved on campus by joining a business school club or another organization of interest.
- Discover Your Strengths, Interests, and Values: Use the Career Center’s career exploration tools to evaluate your interests, values, and possible career paths.
- Explore Your Major and Career Options: Strategically choose your electives to spark career interests.
- Register on the Career Databases— Handshake and College Central Network
- Obtain part-time, summer, or volunteer jobs to gain experience and explore possible careers.
- Conduct informational interviews with people working in occupations of interest to ask questions about careers while making valuable contacts
- Draft a resume with your current college education, experiences, and activities.
- Develop and start optimizing your LinkedIn profile.
- Conduct a mock interview.
- Engage in experiential learning activities such as micro-internships, Forage virtual simulations, job shadowing
- Join Pi Sigma Epsilon, Public Relations Student Society of America, or another organization of interest. Participate in BASE Activities.
- Identify and craft one career-related goal.
- Engage in experiences related to your career interests and major, such as internships, summer jobs, part-time jobs, service learning, volunteerism, and study abroad.
- Obtain a leadership position with your student organization.
- Research companies, industries, or graduate schools of interest. Prepare for graduate school entrance exams or other industry certifications.
- Network and build professional relationships.
- Update your resume, cover letter, LinkedIn profile, and social media presence.
- Polish your personal branding image (resume, cover letter, business cards, online presence).
- Consult experts in your field through informational interviews. Master your field of study and remain knowledgeable of industry trends.
- Practice talking about your accomplishments, transferable skills, and qualifications.
- Research companies, industry leaders and jobs you might want. Good information makes good decisions.
- Book an appointment with the Business School Career Team to review your application materials.
Marketing Certifications
The Marketing and Entrepreneurship programs offer courses that help students prepare for industry-recognized certifications.- MKTG 360 covers MO-200 Microsoft Excel Associate and MO-201 Excel Expert, though the exams are optional due to a $100 fee.
- MKTG 353 includes Google AdWords in class exams, while MKTG 371 requires Google Analytics – Beginners and the Hootsuite Platform Certification, with the Hootsuite Social Media Certification available for extra credit.
- MKTG 458 requires the HubSpot Sales Management Certification for credit.
- ENTR 411 incorporates CAPM Project Management exam preparation (details here).
- MKTG 488/496 prepare students for R-language and Tableau Desktop Certification, while MKTG 465 includes Nielsen’s Commspoint Media Plan training.
These certifications help students build practical skills for their careers.
Navigating Marketing Career Paths
A career in marketing offers a diverse range of opportunities, from traditional roles like market research analysts and brand managers to emerging positions in digital marketing and social media strategy. With the rise of digital media, marketing roles increasingly demand creativity, analytical skills, and adaptability to evolving trends and technologies.
For a more comprehensive look at this major, check out “What Can I Do With This Major?”
Why I Chose Ole Miss
“It feels like its own little community. The professors at the business school want to see you succeed and go above and beyond to help you get there. The amount of support the school gives you is unreal.”
Claire Sahs
Undergraduate Marketing Major
Next Steps
Explore Affordability
We have a variety of scholarships and financial aid options to help make college more affordable for you and your family.
Apply to the University of Mississippi
Are you ready to take the next step toward building your legacy?