Bachelor of Business Administration in Marketing

Go inside consumers’ minds as you learn to promote, develop, and sell products with a B.B.A. in Marketing from Ole Miss.

Female student in a pink jacket giving a presentation.

About This Program

Great products and services need customers. And customers need great products and services. In the Bachelor of Business Administration (B.B.A) in Marketing program at the University of Mississippi’s (Ole Miss) School of Business Administration, you’ll learn how to introduce buyers to things they need — while also helping organizations tailor what they offer to meet the demands of the marketplace. This fast-paced industry rewards students who are as eager to engage their creative side as their detail-oriented, analytical side while interacting with both clients and colleagues. 

What to Expect

Today’s marketing landscape is far different from the one you’d have encountered 10 years ago — or the one you’ll work in 10 years from now. The B.B.A. in Marketing from Ole Miss gives you the up-to-the-minute knowledge you need to enter the field while also providing the flexibility to adapt to new trends.  

That’s exactly what you can expect from a School of Business Administration classified among the world’s best. Just 5 percent of the world’s business schools are accredited by the AACSB, and we’re among them. It’s a designation that ensures you’re getting an education informed by best practices — and one that employers respect when you enter the job market. 

While at Ole Miss, your classes teach you time-honored concepts as well as emerging trends. Learn to research and analyze markets, design innovative products and services, communicate value using social media and other technologies, and more. 

On this Page…

    Program Information

    Program Type



    Area of Study

    Business and Accountancy


    4 Years


    B.B.A. in Marketing

    Program Location




    Required Credit Hours

    120 Hours

    Bachelor’s Degree in Marketing Highlights

    An Ole Miss student takes part in a group discussion with fellow students.

    Develop a Diverse Skill Set

    Businesses need marketing to generate revenue — but marketers need to understand how businesses operate to be effective. Get a 360-degree overview at Ole Miss. 

    Two Ole Miss students studying together in a common area.

    Build Connections Across Disciplines

    Every organization relies on marketing to convince others of the value they provide. Learn how to tell those stories with a marketing minor.  

    Did You Know?


    of our graduates are employed upon graduation.


    As a marketing major, learn what it takes to operate a business — and develop the skills necessary to attract the customers and clients needed to make it succeed. 

    Before you can be an effective marketer, you need to know how a business works. The School of Business Administration’s core curriculum includes classes in economics, marketing, management, operations, and other areas. 

    Review the basic principles, major functions, and principal institutions of marketing using case studies, online simulations, and other hands-on projects. Courses include Professional Selling and Relationship Marketing, Marketing Policy and Strategy, Marketing Research, and more. Learn about topics such as: 

    • Assessing Alternative Research Methods 
    • Collecting Primary Data 
    • Consumer Behavior 
    • Social Responsibility and Ethics 
    • Strategy and Management 
    • Value Chains 

    Review the general structure and list of courses for the marketing major. 

    Areas of Emphasis

    Explore the dynamic field of marketing. Will you work one-on-one with clients in a sales position, in the back office managing logistics, or somewhere in between? Choose one of four specialized tracks that’s right for you.
    Prepare for a career in business-to-business sales. Study influence and persuasion, salesforce management, client negotiations, account management, and business development. 

    Learn more about Professional Sales by visiting the catalog.

    In an online-all-the-time world, digital skills aren’t optional. Learn about search engine optimization, digital marketing analytics, social media management, content strategy/management, brand engagement, and consumer/behavioral analytics. 

    Learn more about Digital Marketing Strategy by visiting the catalog.

    Learn to manage the supply and demand sides of the marketing equation in this track, which focuses on sales, customer relationship management, logistics, and operations. 

    Learn more about Global Supply Chain Mgmt. by visiting the catalog.

    It takes more than instincts to get ahead in the marketplace. Learn how data can help you make marketing decisions and assess marketing effectiveness. Using industry-standard software for analytical tasks, master how to prepare and manage data sets, explore consumer and market data, and utilize predictive modeling. 

    Learn more about Marketing Analytics by visiting the catalog.

    Careers With a Marketing Degree

    Organizations know they’re only as successful as their marketing — which is why marketing majors are in high demand. The Bureau of Labor Statistics expects the number of advertising, promotions, and marketing managers to grow by 6 percent through 2032.  

    Our graduates have gone on to careers in: 

    • Advertising and Communication 
    • Business Development 
    • Consumer Behavior 
    • Data Analytics 
    • Distribution Management 
    • General Marketing 
    • Innovation 
    • Market Research 
    • Omni-Channel Retailing 
    • Professional Sales and Negotiation 
    • Public Relations 
    • Relationship Management 

    Learn more about leveraging the School of Business Administration’s Career Preparation Services. 

    Earn a Minor in Marketing

    A minor in marketing is available to business and non-business students. This minor provides students with the opportunity to learn the critical skills needed to bring revenue into an organization. Whether its product is a good, service, or idea, developing a marketing plan is essential for success. This minor provides flexibility by allowing students to select areas that they are interested in such as digital marketing, product and campaign design, professional sales, distribution and logistics, or marketing research. All students must meet the individual course prerequisites (please see requirements) before declaring and taking courses toward the marketing minor.

    A minor in marketing consists of the following courses:

    • GB 350: Essentials of Marketing or Mktg 351: Marketing Principles
    • Plus five additional marketing (Mktg) courses of which four must be at least 300 level or above.

    Students are required to maintain a 2.0 or higher grade-point average in the courses applied to the minor.

    Admissions Requirements

    Entering freshmen must submit an application, complete the required units of the Mississippi College Preparatory Curriculum (CPC), and provide a high school core GPA and either an ACT or SAT score.  

    Ole Miss grants admission on a rolling basis until the university reaches capacity. For best consideration, apply before April 1 of your senior year. 

    Review admissions requirements

    Photo of Clair Sahs sitting on a bench

    Why I Chose Ole Miss

    “It feels like its own little community. The professors at the business school want to see you succeed and go above and beyond to help you get there. The amount of support the school gives you is unreal.”

    Claire Sahs

    Undergraduate Marketing Major

    Next Steps

    Explore Affordability

    We have a variety of scholarships and financial aid options to help make college more affordable for you and your family.

    Apply to the University of Mississippi

    Are you ready to take the next step toward building your legacy?