Top 10 Digital Accessibility Tips

These tips will help you design, write, and share content so that everyone, regardless of ability, can access your materials

Ten Steps Toward Better Accessibility

Explore ten key tips to help create accessible digital content.

By adding alternative text, users who are blind or have low vision can access the information within the image.

Alternative text should include all of the information you want your audience to have from the image, including all text within the image. 

  • Non-decorative images require alternative text, frequently referred to as “alt text.” Alt text can be added in most applications by right-clicking (or command-clicking) and selecting “Edit alt text” from the drop-down menu.
  • Images that are only added for decorative purposes and do not add context to the document should be marked as “decorative.” This can be done in most applications by going to the "Edit alt text" pane described above and checking "Mark as decorative".

Avoid images of only text or images with excessive text whenever possible. If one must be used, include all of the text within the alternative text for the image.

Use built-in heading styles to create a clear hierarchy that reflects your document’s structure, much like an outline. 

The title should use a Level 1 Heading (there should only be one per document). Level 2 Headings divide main sections, while Levels 3–6 break those sections into smaller parts as needed. These can be found within Word under Home > Styles.

Example:

  • <h1> Top 10 Accessibility Tips
    • <h2> Ten Steps Toward Better Accessibility
    • <h3> 1. Use Alternative Text for all Non-Decorative Images
    • <h3> 2.  Avoid Images of Text
    • <h3> 3. Use Headings Correctly
      • <h4> Example
    • <h3> Format Lists with Built-in Tools
NOTE: PowerPoint and Excel files do not use headings in the same way as Word documents, PDFs, and websites. For more information specific to PowerPoint and Excel documents, see UM PowerPoint Accessibility Guide and UM Excel Accessibility Guide.

When creating lists, use built-in tools for bullets, numbering, or outlines. Avoid manually numbering or using symbols like dashes or asterisks.

Don’t rely on color alone to convey meaning or emphasis.

  • If using color for emphasis (e.g., red text), also apply another visual cue such as bold, italics, or an asterisk (*).

  • Follow the “color plus one” rule—pair color with another distinguishing feature.

Check the color contrast between text and background using a contrast tool to ensure readability.

  • TGPi Color Contrast Analyzer
  • Word, PowerPoint, and Excel have built-in tools that can check the color contrast of text. These can be found by going to Review > Check Accessibility 
  • Canva also has a built-in tool to help find color contrast issues with text. This can be found by going to File > Accessibility > Check Design Accessibility

Avoid busy or patterned backgrounds, as they can distract from the text.

Links

Avoid pasting in a long, random URL by creating hyperlinks with custom text. This improves usability, accessibility, appearance, and increases the likelihood that a user will interact with your link.

When writing custom text for your hyperlink, you should also avoid phrases that are not descriptive like “read more” or “click here.” The best hyperlink text concisely conveys the link destination and makes sense when read out of context.

QR Codes

URLs should be provided along with QR codes, and a URL shortener should be used if possible.

All videos and audio-only content should have captions or a transcript provided.

PDFs should have text that is highlightable and searchable using Ctrl+F or Command+F. 

If exporting to a PDF, ensure you do so in a way that allows for the text to be hightlightable. In Word, this can be done by saving as or exporting to PDF rather than printing to PDF. In Canva, ensure you do not select the flatten PDF option, as this turns the PDF into an image.

More Information: Ole Miss Digital Accessibility for PDFs

Font Type 

  • Limit the use of script and decorative fonts
  • Sans-serif fonts are preferred for smaller font sizes or large bodies of text
  • Reserve serif fonts (like Times New Roman or Georgia) for headings and titles

Font Sizing 

Although there is no definite rule about font size, there are some basic guidelines to help ensure that your font will be easily readable:

  • Minimum of 12-point font for documents
  • Minimum of 20-point font for presentations 
    • Consider using a slightly larger font for presentations given in person if the room size or screen size are not ideal